Culture Amp vs Qualtrics:Which is more popular by branded search?
In August 2026, Qualtrics had more branded searches than Culture Amp among employee survey platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Culture Amp’s 40.6K, and held a 35.9% Share of Search versus Culture Amp’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Culture Amp or Qualtrics?
Compare the platforms used to survey employees. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, Culture Amp. The figures are in the table below the chart.
View monthly share of search table
| Month | SurveyMonkey | Qualtrics | Culture Amp | 15Five | Workleap |
|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.6% | 4.9% | 1.6% | 1.7% |
| Nov 2025 | 55.5% | 36.8% | 5% | 1.4% | 1.4% |
| Dec 2025 | 54.6% | 36.1% | 5.9% | 1.9% | 1.5% |
| Jan 2026 | 53.8% | 35.6% | 7.1% | 1.9% | 1.5% |
| Feb 2026 | 54.1% | 35.7% | 7.2% | 1.4% | 1.7% |
| Mar 2026 | 56.1% | 37.2% | 4.1% | 1.2% | 1.4% |
| Apr 2026 | 51.7% | 41.8% | 3.8% | 1.3% | 1.5% |
| May 2026 | 56.2% | 37.1% | 4.1% | 1.2% | 1.4% |
| Jun 2026 | 58.5% | 31.6% | 6.4% | 2% | 1.5% |
| Jul 2026 | 55.3% | 35.7% | 5.9% | 1.6% | 1.6% |
| Aug 2026 | 54.6% | 35.9% | 5.9% | 2.3% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Culture Amp and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Culture Amp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee survey platforms worldwide moved from 4.9% to 5.9%, and its estimated monthly branded searches moved from 49.6K to 40.6K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide moved from 36.6% to 35.9%, and its estimated monthly branded searches moved from 369K to 247K.
How did search popularity change for employee survey platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.
Estimated monthly branded searches for Culture Amp worldwide fell 18.2% over 11 measured months, from 49.6K to 40.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Culture Amp’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culture Amp
5 branded search terms
- culture amp
- culture amp app
- culture amp software
- cultureamp
- cultureamp com
Qualtrics
4 branded search terms
- qualtrics
- qualtrics customer feedback
- qualtrics voice of customer
- qualtrics.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.