Leapsome vs SurveyMonkey:Which is more popular?
In September 2026, SurveyMonkey had more branded searches than Leapsome among employee survey platforms worldwide. SurveyMonkey had about 369,000 branded searches, while Leapsome had 12,200. SurveyMonkey made up 52.8% of all employee survey platform searches we track, and Leapsome accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about employee survey platforms, SurveyMonkey appeared in three of the five answers and Leapsome in none.
Who do people search for more?
SurveyMonkey, about 30 searches for every 1 for Leapsome
Who does AI mention more?
SurveyMonkey, mentioned in 3 of 5 answers, Leapsome in 0
Who does AI recommend more?
SurveyMonkey, the only one of the two named
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Top employee survey platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SurveyMonkey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Leapsome did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Culture Amp1st
Qualtrics2nd
Lattice3rd
Workleap4th
15Five5th- SurveyMonkey6th
Quantum Workplace7th
Leapsome–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Culture Amp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lattice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Workleap3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 15Five2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quantum Workplace1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Leapsome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee survey platforms
5 answers
Asked ChatGPT
“Which employee survey platform should I use?”
Asked ChatGPT
“What are the best employee survey platforms?”
Asked ChatGPT
“What's the best employee survey platform for employee feedback?”
Searched Google, AI Overview
“employee survey platforms”
Searched Google, AI Overview
“employee feedback software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Leapsome or SurveyMonkey more popular in search?
This chart shows how often people search Google for Leapsome and SurveyMonkey by name. Each line represents a brand's share of searches for all eight employee survey platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for SurveyMonkey, Leapsome. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Culture Amp | Leapsome | Workleap | 15Five | Quantum Workplace | Lattice |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 36.1% | 4.9% | 1.5% | 1.7% | 1.5% | 0.35% | 0.17% |
| Nov 2025 | 58.4% | 31.9% | 5.2% | 1.3% | 1.5% | 1.3% | 0.25% | 0.21% |
| Dec 2025 | 53.2% | 35.5% | 5.8% | 1.7% | 1.5% | 1.8% | 0.35% | 0.23% |
| Jan 2026 | 55.8% | 30.4% | 7.5% | 2.2% | 1.6% | 1.8% | 0.44% | 0.25% |
| Feb 2026 | 52.6% | 35.1% | 7.1% | 1.7% | 1.7% | 1.2% | 0.42% | 0.2% |
| Mar 2026 | 54.9% | 36.7% | 4% | 1.5% | 1.4% | 1% | 0.36% | 0.17% |
| Apr 2026 | 50.5% | 41.2% | 3.7% | 1.4% | 1.5% | 1.1% | 0.4% | 0.19% |
| May 2026 | 54.9% | 36.6% | 4% | 1.5% | 1.4% | 1% | 0.35% | 0.18% |
| Jun 2026 | 57% | 31% | 6.3% | 1.9% | 1.5% | 1.9% | 0.37% | 0.17% |
| Jul 2026 | 56.9% | 30.8% | 6.2% | 2.3% | 1.7% | 1.5% | 0.44% | 0.21% |
| Aug 2026 | 56.8% | 30.9% | 6.2% | 1.9% | 1.3% | 2.3% | 0.37% | 0.2% |
| Sep 2026 | 52.8% | 35.2% | 7.1% | 1.7% | 1.5% | 0.98% | 0.41% | 0.2% |
How has the Leapsome and SurveyMonkey comparison changed over the last 12 months?
3 findings
- SurveyMonkey was ahead of Leapsome in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leapsome’s share of searches among employee survey platforms worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 14.9K to 12.2K.
- Across the 12 months ending September 2026, SurveyMonkey’s share of searches among employee survey platforms worldwide moved from 54% to 52.8%, and its estimated monthly branded searches moved from 551K to 369K.
How did search popularity change for employee survey platforms worldwide in September 2026?
2 changes
In September 2026, SurveyMonkey lost share of searches among employee survey platforms worldwide, from 56.8% to 52.8%.
In September 2026, Leapsome rose from 5th to 4th among employee survey platforms worldwide.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Leapsome’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leapsome
3 branded search terms
- leapsome
- leapsome app
- leapsome software
SurveyMonkey
5 branded search terms
- survey monkey
- survey monkey survey
- SurveyMonkey
- surveymonkey audience
- surveymonkey questionnaire
Other head-to-heads among employee survey platforms
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