Mintel vs Statista:Which is more popular by branded search?
In August 2026, Statista had more branded searches than Mintel among market research platforms worldwide. Statista was estimated to have 74K branded searches compared to Mintel’s 22.2K, and held a 24.5% Share of Search versus Mintel’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mintel or Statista?
Compare the platforms that publish market research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Statista, Mintel. The figures are in the table below the chart.
View monthly share of search table
| Month | Gartner | Statista | Euromonitor | Mintel | IBISWorld |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 38.8% | 6.4% | 9.6% | 6.4% |
| Nov 2025 | 35.9% | 43.8% | 7.2% | 7.2% | 5.9% |
| Dec 2025 | 40% | 40% | 6.6% | 8% | 5.4% |
| Jan 2026 | 40% | 40% | 6.6% | 8% | 5.4% |
| Feb 2026 | 38.9% | 38.9% | 6.4% | 9.5% | 6.4% |
| Mar 2026 | 36.3% | 44.4% | 6% | 7.3% | 6% |
| Apr 2026 | 36.2% | 44.1% | 5.9% | 8.9% | 4.9% |
| May 2026 | 43.7% | 35.8% | 5.9% | 8.8% | 5.9% |
| Jun 2026 | 51.1% | 28% | 6.9% | 8.4% | 5.6% |
| Jul 2026 | 55.5% | 24.9% | 6.1% | 7.5% | 6.1% |
| Aug 2026 | 54.7% | 24.5% | 7.4% | 7.4% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Mintel and Statista comparison changed over the last 12 months?
3 findings
- Statista was ahead of Mintel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide moved from 9.6% to 7.4%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Statista’s estimated Share of Search among market research platforms worldwide moved from 38.8% to 24.5%, and its estimated monthly branded searches moved from 201K to 74K.
How did search popularity change for market research platforms worldwide in August 2026?
3 changes
In August 2026, Euromonitor overtook Mintel to rank 3rd among market research platforms worldwide, at 7.4%.
Statista’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 35.8% to 24.5% in August 2026.
Mintel’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 8.8% to 7.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mintel’s and Statista’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.