Speed Queen vs Whirlpool:Which is more popular?
In September 2026, Whirlpool had more branded searches than Speed Queen among laundry appliance brands worldwide. Whirlpool had about 234,000 branded searches, while Speed Queen had 135,000. Whirlpool made up 12.5% of all laundry appliance brand searches we track, and Speed Queen accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about laundry appliance brands, Whirlpool appeared in four of the five answers and Speed Queen in three. Speed Queen was mentioned before Whirlpool in every answer that named either.
Who do people search for more?
Whirlpool, about 73% more searches than Speed Queen
Who does AI mention more?
Whirlpool, mentioned in 4 of 5 answers, Speed Queen in 3
Who does AI recommend more?
Speed Queen, named ahead of Whirlpool in 3 of 3 answers
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Top laundry appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Speed Queen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Speed Queen was listed before Whirlpool in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Speed Queen2nd
GE Appliances3rd- Whirlpool4th
Samsung5th
Haier–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry appliance brands
5 answers
Asked ChatGPT
“Which laundry appliance brand should I buy?”
Asked ChatGPT
“What are the best laundry appliance brands?”
Asked ChatGPT
“What's the best laundry appliance brand for family laundry?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front load washer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Speed Queen or Whirlpool more popular in search?
This chart shows how often people search Google for Speed Queen and Whirlpool by name. Each line represents a brand's share of searches for all seven laundry appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Whirlpool, Speed Queen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | LG | Samsung | Whirlpool | Bosch | Speed Queen | GE Appliances |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 20.8% | 19.9% | 12.5% | 9.1% | 5.9% | 5.9% |
| Nov 2025 | 27% | 19.1% | 20.8% | 11.9% | 8.3% | 6.5% | 6.5% |
| Dec 2025 | 30.8% | 18.2% | 18.5% | 13.1% | 8% | 6.3% | 5.1% |
| Jan 2026 | 26.5% | 21.4% | 18% | 12.8% | 7.8% | 7.5% | 6.1% |
| Feb 2026 | 24.8% | 24.5% | 19.5% | 11.2% | 7.3% | 7% | 5.7% |
| Mar 2026 | 25.8% | 26.4% | 17.3% | 11.3% | 7.9% | 6.2% | 5.1% |
| Apr 2026 | 31.8% | 18.8% | 16.9% | 11.1% | 8.2% | 7.9% | 5.3% |
| May 2026 | 32.7% | 19.3% | 17.4% | 10% | 8.5% | 6.7% | 5.4% |
| Jun 2026 | 32.7% | 19.3% | 17.4% | 10% | 8.4% | 6.7% | 5.4% |
| Jul 2026 | 28.3% | 19.8% | 19.1% | 11.8% | 8.6% | 6.8% | 5.6% |
| Aug 2026 | 22.8% | 22.5% | 20.1% | 11.8% | 9.8% | 7.9% | 5.2% |
| Sep 2026 | 25.6% | 20.7% | 18.9% | 12.5% | 9.1% | 7.2% | 5.9% |
How has the Speed Queen and Whirlpool comparison changed over the last 12 months?
3 findings
- Whirlpool was ahead of Speed Queen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among laundry appliance brands worldwide moved from 5.9% to 7.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among laundry appliance brands worldwide held steady at 12.5%, and its estimated monthly branded searches moved from 283K to 234K.
How did search popularity change for laundry appliance brands worldwide in September 2026?
2 changes
In September 2026, Whirlpool gained share of searches among laundry appliance brands worldwide, from 11.8% to 12.5%.
In September 2026, Speed Queen lost share of searches among laundry appliance brands worldwide, from 7.9% to 7.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Speed Queen’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Speed Queen
1 branded search term
- speed queen
Whirlpool
3 branded search terms
- washing machine whirlpool
- whirlpool washer
- whirlpool washing machine
Other head-to-heads among laundry appliance brands
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