Haier vs Samsung:Which is more popular?
In September 2026, Haier had more branded searches than Samsung among laundry appliance brands worldwide. Haier had about 478,000 branded searches, while Samsung had 352,000. Haier made up 31.9% of all laundry appliance brand searches we track, and Samsung accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about laundry appliance brands, Samsung appeared in two of the five answers and Haier in none.
Follow Haier vs Samsung and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laundry appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Haier did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st
Speed Queen2nd
GE Appliances3rd
Whirlpool4th
Samsung5th
Haier–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry appliance brands
5 answers
Asked ChatGPT
“Which laundry appliance brand should I buy?”
Asked ChatGPT
“What are the best laundry appliance brands?”
Asked ChatGPT
“What's the best laundry appliance brand for family laundry?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front load washer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Haier or Samsung more popular in search?
This chart shows how often people search Google for Haier and Samsung by name. Each line represents a brand's share of searches for all seven laundry appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Haier, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Samsung | Whirlpool | Bosch | Speed Queen | GE Appliances | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 24.8% | 15.6% | 11.4% | 7.4% | 7.4% | 1.2% |
| Nov 2025 | 32.9% | 25.3% | 14.4% | 10% | 7.9% | 7.9% | 1.6% |
| Dec 2025 | 37.1% | 22.3% | 15.9% | 9.6% | 7.6% | 6.2% | 1.2% |
| Jan 2026 | 33.3% | 22.5% | 16.1% | 9.8% | 9.4% | 7.7% | 1.3% |
| Feb 2026 | 32.3% | 25.5% | 14.6% | 9.5% | 9.1% | 7.4% | 1.5% |
| Mar 2026 | 34.6% | 23.2% | 15.2% | 10.6% | 8.3% | 6.8% | 1.4% |
| Apr 2026 | 38.6% | 20.5% | 13.5% | 10% | 9.6% | 6.4% | 1.3% |
| May 2026 | 40% | 21.3% | 12.2% | 10.3% | 8.2% | 6.7% | 1.3% |
| Jun 2026 | 40% | 21.3% | 12.2% | 10.3% | 8.2% | 6.7% | 1.3% |
| Jul 2026 | 34.8% | 23.4% | 14.5% | 10.6% | 8.4% | 6.8% | 1.4% |
| Aug 2026 | 29% | 25.5% | 15% | 12.5% | 10% | 6.7% | 1.3% |
| Sep 2026 | 31.9% | 23.5% | 15.6% | 11.4% | 9% | 7.4% | 1.2% |
How has the Haier and Samsung comparison changed over the last 12 months?
3 findings
- Haier was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among laundry appliance brands worldwide moved from 32.2% to 31.9%, and its estimated monthly branded searches moved from 585K to 478K.
- Across the 12 months ending September 2026, Samsung’s share of searches among laundry appliance brands worldwide moved from 24.8% to 23.5%, and its estimated monthly branded searches moved from 452K to 352K.
How did search popularity change for laundry appliance brands worldwide in September 2026?
2 changes
In September 2026, Haier gained share of searches among laundry appliance brands worldwide, from 29% to 31.9%.
In September 2026, Samsung lost share of searches among laundry appliance brands worldwide, from 25.5% to 23.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Haier’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laundry appliance brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.