Haier vs Speed Queen:Which is more popular?
In September 2026, Haier had more branded searches than Speed Queen among laundry appliance brands worldwide. Haier had about 478,000 branded searches, while Speed Queen had 135,000. Haier made up 31.9% of all laundry appliance brand searches we track, and Speed Queen accounted for 9%. When we asked ChatGPT and Google AI Overviews about laundry appliance brands, Speed Queen appeared in three of the five answers and Haier in none.
Who do people search for more?
Haier, about 4 searches for every 1 for Speed Queen
Who does AI mention more?
Speed Queen, mentioned in 3 of 5 answers, Haier in 0
Who does AI recommend more?
Speed Queen, the only one of the two named
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Top laundry appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Haier did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Speed Queen2nd
GE Appliances3rd
Whirlpool4th
Samsung5th- Haier–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry appliance brands
5 answers
Asked ChatGPT
“Which laundry appliance brand should I buy?”
Asked ChatGPT
“What are the best laundry appliance brands?”
Asked ChatGPT
“What's the best laundry appliance brand for family laundry?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front load washer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Haier or Speed Queen more popular in search?
This chart shows how often people search Google for Haier and Speed Queen by name. Each line represents a brand's share of searches for all seven laundry appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Haier, Speed Queen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Samsung | Whirlpool | Bosch | Speed Queen | GE Appliances | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 24.8% | 15.6% | 11.4% | 7.4% | 7.4% | 1.2% |
| Nov 2025 | 32.9% | 25.3% | 14.4% | 10% | 7.9% | 7.9% | 1.6% |
| Dec 2025 | 37.1% | 22.3% | 15.9% | 9.6% | 7.6% | 6.2% | 1.2% |
| Jan 2026 | 33.3% | 22.5% | 16.1% | 9.8% | 9.4% | 7.7% | 1.3% |
| Feb 2026 | 32.3% | 25.5% | 14.6% | 9.5% | 9.1% | 7.4% | 1.5% |
| Mar 2026 | 34.6% | 23.2% | 15.2% | 10.6% | 8.3% | 6.8% | 1.4% |
| Apr 2026 | 38.6% | 20.5% | 13.5% | 10% | 9.6% | 6.4% | 1.3% |
| May 2026 | 40% | 21.3% | 12.2% | 10.3% | 8.2% | 6.7% | 1.3% |
| Jun 2026 | 40% | 21.3% | 12.2% | 10.3% | 8.2% | 6.7% | 1.3% |
| Jul 2026 | 34.8% | 23.4% | 14.5% | 10.6% | 8.4% | 6.8% | 1.4% |
| Aug 2026 | 29% | 25.5% | 15% | 12.5% | 10% | 6.7% | 1.3% |
| Sep 2026 | 31.9% | 23.5% | 15.6% | 11.4% | 9% | 7.4% | 1.2% |
How has the Haier and Speed Queen comparison changed over the last 12 months?
3 findings
- Haier was ahead of Speed Queen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among laundry appliance brands worldwide moved from 32.2% to 31.9%, and its estimated monthly branded searches moved from 585K to 478K.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among laundry appliance brands worldwide moved from 7.4% to 9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for laundry appliance brands worldwide in September 2026?
2 changes
In September 2026, Haier gained share of searches among laundry appliance brands worldwide, from 29% to 31.9%.
In September 2026, Speed Queen lost share of searches among laundry appliance brands worldwide, from 10% to 9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Haier’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haier
2 branded search terms
- haier
- haier washer
Speed Queen
1 branded search term
- speed queen
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