Brandwave

How popular isSpeed Queen?

In September 2026, people searched for Speed Queen by name about 135,000 times worldwide, about the same as the previous year. These searches made up 7.6% of all global washer and dryer brand searches, placing Speed Queen second out of six brands. When we asked both ChatGPT and Google AI Overviews about washer and dryer brands, Speed Queen appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Speed Queen is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. ElectroluxShare of searches 84.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Speed QueenShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. AmanaShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GE ProfileShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. LGShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top washer and dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Speed Queen is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. Electrolux3rd
  4. GE Profile4th
  5. Amana–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Speed Queen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washer and dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which washer and dryer brands compete with Speed Queen?

Speed Queen against washer and dryer brands worldwide, by month

Share of searches by month for Electrolux, Speed Queen, Amana. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSpeed QueenAmanaGE ProfileLGBosch
Oct 202584.5%7.6%5.1%1.3%1.3%0.25%
Nov 202588.5%5.3%3.6%1.3%1.1%0.17%
Dec 202584.5%7.6%5.1%1.3%1.3%0.25%
Jan 202683.1%9.1%5%1.2%1.2%0.24%
Feb 202681.9%9.1%6.1%1.2%1.5%0.3%
Mar 202684.7%7.6%5.1%1%1.3%0.25%
Apr 202683.3%9.2%5%1%1.2%0.24%
May 202684.7%7.6%5.1%1%1.3%0.25%
Jun 202684.8%7.6%5.1%1%1.3%0.2%
Jul 202681.7%9%6.1%1.5%1.5%0.24%
Aug 202683.2%9.1%5%1.2%1.2%0.2%
Sep 202684.8%7.6%5.1%1.3%1%0.2%

  1. 1.Electrolux

    84.8%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Speed Queen

    7.6%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  3. 3.Amana

    5.1%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.GE Profile

    1.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    1%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.Bosch

    0.2%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Speed Queen and its closest rivals

Every comparison with Speed Queen

15 comparisons

How has branded search demand for Speed Queen changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Speed Queen worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among washer and dryer brands worldwide peaked at 9.2% in April 2026 and was lowest at 5.3% in November 2025.

How did search popularity change for washer and dryer brands worldwide in September 2026?

4 changes

  1. In September 2026, Electrolux gained share of searches among washer and dryer brands worldwide, from 83.2% to 84.8%.

  2. In September 2026, Speed Queen lost share of searches among washer and dryer brands worldwide, from 9.1% to 7.6%.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Speed Queen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Speed Queen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • speed queen

How the Brand Demand Index is measured

Who owns Speed Queen?

Speed Queen is owned by Alliance Laundry Systems. Brandwave does not track any other brands owned by Alliance Laundry Systems.

Do you work for Speed Queen? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Speed Queen compete?

Speed Queen is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands9th of 142.7%Show ranking
Clothes dryer brands4th of 65.9%Show ranking
Laundry appliance brands6th of 77.2%Show ranking
Washer and dryer brands2nd of 67.6%Shown above
Gas dryer brands3rd of 419.7%Show ranking
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Is Speed Queen your brand?

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