Brandwave

Electrolux vs Speed Queen:Which is more popular?

In September 2026, Electrolux had more branded searches than Speed Queen among washer and dryer brands worldwide. Electrolux had about 1.5 million branded searches, while Speed Queen had 135,000. Electrolux made up 84.8% of all washer and dryer brand searches we track, and Speed Queen accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, Speed Queen appeared in four of the five answers and Electrolux in three. Speed Queen was mentioned before Electrolux in three out of four answers.

Among washer and dryer brands worldwide in September 2026

Who do people search for more?

Electrolux, about 11 searches for every 1 for Speed Queen

Electrolux 1.5M searchesSpeed Queen 135K searches

Who does AI mention more?

Speed Queen, mentioned in 4 of 5 answers, Electrolux in 3

Speed Queen in 4 of 5Electrolux in 3 of 5

Who does AI recommend more?

Speed Queen, named ahead of Electrolux in 3 of 4 answers

Speed Queen first in 3Electrolux first in 1

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Top washer and dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Electrolux was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Speed Queen was listed before Electrolux in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. Electrolux3rd
  4. GE Profile4th
  5. Amana–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Speed Queen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washer and dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Electrolux or Speed Queen more popular in search?

This chart shows how often people search Google for Electrolux and Speed Queen by name. Each line represents a brand's share of searches for all six washer and dryer brands we track, month by month, from English-language searches worldwide.

Electrolux and Speed Queen among washer and dryer brands worldwide, by month

Share of searches by month for Electrolux, Speed Queen. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSpeed QueenAmanaGE ProfileLGBosch
Oct 202584.5%7.6%5.1%1.3%1.3%0.25%
Nov 202588.5%5.3%3.6%1.3%1.1%0.17%
Dec 202584.5%7.6%5.1%1.3%1.3%0.25%
Jan 202683.1%9.1%5%1.2%1.2%0.24%
Feb 202681.9%9.1%6.1%1.2%1.5%0.3%
Mar 202684.7%7.6%5.1%1%1.3%0.25%
Apr 202683.3%9.2%5%1%1.2%0.24%
May 202684.7%7.6%5.1%1%1.3%0.25%
Jun 202684.8%7.6%5.1%1%1.3%0.2%
Jul 202681.7%9%6.1%1.5%1.5%0.24%
Aug 202683.2%9.1%5%1.2%1.2%0.2%
Sep 202684.8%7.6%5.1%1.3%1%0.2%

How has the Electrolux and Speed Queen comparison changed over the last 12 months?

3 findings

How did search popularity change for washer and dryer brands worldwide in September 2026?

2 changes
  1. In September 2026, Electrolux gained share of searches among washer and dryer brands worldwide, from 83.2% to 84.8%.

  2. In September 2026, Speed Queen lost share of searches among washer and dryer brands worldwide, from 9.1% to 7.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

1 branded search term

  • electrolux

Speed Queen

1 branded search term

  • speed queen

How the Brand Demand Index is measured

Other head-to-heads among washer and dryer brands

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