LG vs Speed Queen:Which is more popular?
In September 2026, LG had more branded searches than Speed Queen among laundry appliance brands worldwide. LG had about 386,000 branded searches, while Speed Queen had 135,000. LG made up 20.7% of all laundry appliance brand searches we track, and Speed Queen accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about laundry appliance brands, LG appeared in all five answers and Speed Queen in three. LG was mentioned before Speed Queen in every answer.
Who do people search for more?
LG, about 3 searches for every 1 for Speed Queen
Who does AI mention more?
LG, mentioned in every answer we collected
Who does AI recommend more?
LG, named ahead of Speed Queen in every answer
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Top laundry appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Speed Queen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Speed Queen in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LG1st
Speed Queen2nd
GE Appliances3rd
Whirlpool4th
Samsung5th
Haier–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry appliance brands
5 answers
Asked ChatGPT
“Which laundry appliance brand should I buy?”
Asked ChatGPT
“What are the best laundry appliance brands?”
Asked ChatGPT
“What's the best laundry appliance brand for family laundry?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front load washer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is LG or Speed Queen more popular in search?
This chart shows how often people search Google for LG and Speed Queen by name. Each line represents a brand's share of searches for all seven laundry appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for LG, Speed Queen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | LG | Samsung | Whirlpool | Bosch | Speed Queen | GE Appliances |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 20.8% | 19.9% | 12.5% | 9.1% | 5.9% | 5.9% |
| Nov 2025 | 27% | 19.1% | 20.8% | 11.9% | 8.3% | 6.5% | 6.5% |
| Dec 2025 | 30.8% | 18.2% | 18.5% | 13.1% | 8% | 6.3% | 5.1% |
| Jan 2026 | 26.5% | 21.4% | 18% | 12.8% | 7.8% | 7.5% | 6.1% |
| Feb 2026 | 24.8% | 24.5% | 19.5% | 11.2% | 7.3% | 7% | 5.7% |
| Mar 2026 | 25.8% | 26.4% | 17.3% | 11.3% | 7.9% | 6.2% | 5.1% |
| Apr 2026 | 31.8% | 18.8% | 16.9% | 11.1% | 8.2% | 7.9% | 5.3% |
| May 2026 | 32.7% | 19.3% | 17.4% | 10% | 8.5% | 6.7% | 5.4% |
| Jun 2026 | 32.7% | 19.3% | 17.4% | 10% | 8.4% | 6.7% | 5.4% |
| Jul 2026 | 28.3% | 19.8% | 19.1% | 11.8% | 8.6% | 6.8% | 5.6% |
| Aug 2026 | 22.8% | 22.5% | 20.1% | 11.8% | 9.8% | 7.9% | 5.2% |
| Sep 2026 | 25.6% | 20.7% | 18.9% | 12.5% | 9.1% | 7.2% | 5.9% |
How has the LG and Speed Queen comparison changed over the last 12 months?
3 findings
- LG was ahead of Speed Queen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s share of searches among laundry appliance brands worldwide moved from 20.8% to 20.7%, and its estimated monthly branded searches moved from 472K to 386K.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among laundry appliance brands worldwide moved from 5.9% to 7.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for laundry appliance brands worldwide in September 2026?
2 changes
In September 2026, LG lost share of searches among laundry appliance brands worldwide, from 22.5% to 20.7%.
In September 2026, Speed Queen lost share of searches among laundry appliance brands worldwide, from 7.9% to 7.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LG’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LG
2 branded search terms
- lg com
- lg washing machine
Speed Queen
1 branded search term
- speed queen
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