Brandwave

Electrolux vs Whirlpool:Which is more popular?

In September 2026, Whirlpool had more branded searches than Electrolux among laundry appliance brands worldwide. Whirlpool had about 286,000 branded searches, while Electrolux had 59,700. Whirlpool made up 14.3% of all laundry appliance brand searches we track, and Electrolux accounted for 3%. When we asked ChatGPT and Google AI Overviews about laundry appliance brands, Whirlpool appeared in four of the five answers and Electrolux in two. Whirlpool was mentioned before Electrolux in two out of three answers that named either.

Among laundry appliance brands worldwide in September 2026

Who do people search for more?

Whirlpool, about 5 searches for every 1 for Electrolux

Whirlpool 286K searchesElectrolux 59.7K searches

Who does AI mention more?

Whirlpool, mentioned in 4 of 5 answers, Electrolux in 2

Whirlpool in 4 of 5Electrolux in 2 of 5

Who does AI recommend more?

Whirlpool, named ahead of Electrolux in 2 of 3 answers

Whirlpool first in 2Electrolux first in 1

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Top laundry appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Electrolux was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool was listed before Electrolux in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. GE Appliances3rd
  4. Whirlpool4th
  5. Electrolux5th
  6. Samsung6th
  7. Bosch–
  8. Haier–
  9. Amana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Electrolux or Whirlpool more popular in search?

This chart shows how often people search Google for Electrolux and Whirlpool by name. Each line represents a brand's share of searches for all nine laundry appliance brands we track, month by month, from English-language searches worldwide.

Electrolux and Whirlpool among laundry appliance brands worldwide, by month

Share of searches by month for Whirlpool, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthLGSpeed QueenSamsungWhirlpoolBoschHaierElectroluxGE AppliancesAmana
Oct 202528.1%16.5%17.4%14.5%9.9%6.1%2.8%2.7%2.1%
Nov 202527%17.8%17.4%14.6%9.1%5.5%3.2%3%2.2%
Dec 202527.3%17.9%15.8%15.9%8.9%5.5%3.3%3.2%2.2%
Jan 202628.9%17.8%15.3%14.8%8.3%6.3%3.4%3%2.2%
Feb 202630.8%18.9%14.5%13.4%7.9%5.8%3.2%3.1%2.4%
Mar 202631.6%20.2%12.8%13.8%8.3%5.2%2.8%3.1%2.3%
Apr 202625%23.1%13.8%13.3%8.7%5.5%3%5.2%2.4%
May 202627.7%20.5%14.8%12.7%9.6%6.1%3.3%3%2.4%
Jun 202627.5%19.7%14.8%13%9.9%6.4%3.5%2.9%2.3%
Jul 202627.1%20.5%14.2%14.2%9.4%6.1%3.3%2.9%2.3%
Aug 202627.3%19.8%15.3%13.6%10.2%5.4%2.9%3%2.3%
Sep 202625.7%20.6%15.1%14.3%9.8%6.1%3%2.9%2.5%

Whirlpool and Electrolux sell other things too, so only their searches that name this product count here, like “whirlpool dryer”.

How has the Electrolux and Whirlpool comparison changed over the last 12 months?

3 findings

How did search popularity change for laundry appliance brands worldwide in September 2026?

2 changes

  1. In September 2026, Whirlpool gained share of searches among laundry appliance brands worldwide, from 13.6% to 14.3%.

  2. In September 2026, Electrolux rose from 8th to 7th among laundry appliance brands worldwide.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

4 branded search terms

  • electrolux washer
  • electrolux washer and dryer
  • electrolux washer dryer
  • electrolux washing machine

Whirlpool

5 branded search terms

  • whirlpool dryer
  • whirlpool washer
  • whirlpool washer and dryer
  • whirlpool washer dryer
  • whirlpool washing machine

How the Brand Demand Index is measured

Other head-to-heads among laundry appliance brands

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