Brandwave

Bosch vs LG:Which is more popular?

In September 2026, Bosch had more branded searches than LG among laundry appliance brands worldwide. Bosch had about 170,000 branded searches, while LG had 18,100. Bosch made up 11.4% of all laundry appliance brand searches we track, and LG accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about laundry appliance brands, LG appeared in all five answers and Bosch in none.

Among laundry appliance brands worldwide in September 2026

Who do people search for more?

Bosch, about 9 searches for every 1 for LG

Bosch 170K searchesLG 18.1K searches

Who does AI mention more?

LG, mentioned in every answer we collected

LG in 5 of 5Bosch in 0 of 5

Who does AI recommend more?

LG, the only one of the two named

LG first in 4Bosch never named

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Top laundry appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. GE Appliances3rd
  4. Whirlpool4th
  5. Samsung5th
  6. Haier–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or LG more popular in search?

This chart shows how often people search Google for Bosch and LG by name. Each line represents a brand's share of searches for all seven laundry appliance brands we track, month by month, from English-language searches worldwide.

Bosch and LG among laundry appliance brands worldwide, by month

Share of searches by month for Bosch, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierSamsungWhirlpoolBoschSpeed QueenGE AppliancesLG
Oct 202532.2%24.8%15.6%11.4%7.4%7.4%1.2%
Nov 202532.9%25.3%14.4%10%7.9%7.9%1.6%
Dec 202537.1%22.3%15.9%9.6%7.6%6.2%1.2%
Jan 202633.3%22.5%16.1%9.8%9.4%7.7%1.3%
Feb 202632.3%25.5%14.6%9.5%9.1%7.4%1.5%
Mar 202634.6%23.2%15.2%10.6%8.3%6.8%1.4%
Apr 202638.6%20.5%13.5%10%9.6%6.4%1.3%
May 202640%21.3%12.2%10.3%8.2%6.7%1.3%
Jun 202640%21.3%12.2%10.3%8.2%6.7%1.3%
Jul 202634.8%23.4%14.5%10.6%8.4%6.8%1.4%
Aug 202629%25.5%15%12.5%10%6.7%1.3%
Sep 202631.9%23.5%15.6%11.4%9%7.4%1.2%

How has the Bosch and LG comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among laundry appliance brands worldwide held steady at 11.4%, and its estimated monthly branded searches moved from 207K to 170K.
  • Across the 12 months ending September 2026, LG’s share of searches among laundry appliance brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for laundry appliance brands worldwide in September 2026?

2 changes
  1. In September 2026, Bosch lost share of searches among laundry appliance brands worldwide, from 12.5% to 11.4%.

  2. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

LG

1 branded search term

  • lg com

How the Brand Demand Index is measured

Other head-to-heads among laundry appliance brands

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