Brandwave

LG vs Shark:Which is more popular?

In September 2026, LG and Shark were level in searches among stick vacuum brands worldwide, with an estimated 386K versus 375K branded searches, at 4.5% and 4.3% of the total. When we asked ChatGPT and Google AI Overviews about stick vacuum brands, Shark appeared in all four answers and LG in two. Shark was mentioned before LG in every answer.

Among stick vacuum brands worldwide in September 2026

Who do people search for more?

LG and Shark are searched for about as often as each other.

LG 386K searchesShark 375K searches

Who does AI mention more?

Shark, mentioned in every answer we collected

Shark in 4 of 4LG in 2 of 4

Who does AI recommend more?

Shark, named ahead of LG in every answer

Shark first in 4LG never first

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Top stick vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shark appeared in all four answers. LG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shark was listed before LG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. LG3rd
  4. Tineco3rd
  5. BISSELL5th
  6. Electrolux–
  7. Hoover–
  8. Black+Decker–
  9. Miele–
  10. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tineco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BISSELL1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hoover0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miele0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick vacuum brands

4 answers
  • Asked ChatGPT

    “Which stick vacuum brand should I buy?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Tineco
  • Asked ChatGPT

    “What are the best stick vacuum brands?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Tineco
  • Asked ChatGPT

    “What's the best stick vacuum brand for quick cleaning?”

    1. 1Dyson
    2. 2Shark
    3. 3Tineco
    4. 4BISSELL
  • Searched Google, AI Overview

    “best stick vacuum”

    1. 1Shark
    2. 2Dyson
  • Searched Google, AI Overview

    “cordless stick vacuum”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is LG or Shark more popular in search?

This chart shows how often people search Google for LG and Shark by name. Each line represents a brand's share of searches for all ten stick vacuum brands we track, month by month, from English-language searches worldwide.

LG and Shark among stick vacuum brands worldwide, by month

Share of searches by month for LG, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonElectroluxLGSharkBISSELLTinecoHooverBlack+DeckerMieleBosch
Oct 202556.6%17%5.3%4.2%4.2%5.1%3.4%2.8%1.3%0.12%
Nov 202559.1%17.7%3.1%3.6%3.6%6.5%2.9%2.1%1.3%0.1%
Dec 202560.6%14.8%3.9%4.5%3%5.4%3.6%2.4%1.6%0.1%
Jan 202656%16.8%5.3%4.2%3.4%6.2%4.1%2.5%1.5%0.16%
Feb 202655.4%16.5%6.4%4.2%4.1%5%4.1%2.7%1.5%0.13%
Mar 202651.5%18.9%7.2%4.7%4.6%4.6%3.8%2.8%1.7%0.14%
Apr 202654.3%19.9%5.2%4.1%4%4%4%2.9%1.5%0.13%
May 202653.9%19.8%5.1%4.9%3.2%4%4%3.6%1.5%0.13%
Jun 202654.4%20%5.2%4.1%3.3%4.9%3.3%3.3%1.5%0.12%
Jul 202652.3%19.1%6.1%4.8%3.8%4.7%3.8%3.4%1.7%0.14%
Aug 202652.2%19.1%6%4.8%4.7%4.7%3.8%2.8%1.7%0.11%
Sep 202657.9%17.4%4.5%4.3%4.3%4.3%3.5%2.5%1.3%0.12%

How has the LG and Shark comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Shark took it in November 2025, LG took it in January 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among stick vacuum brands worldwide moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 472K to 386K.
  • Across the 12 months ending September 2026, Shark’s share of searches among stick vacuum brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 373K to 375K.

How did search popularity change for stick vacuum brands worldwide in September 2026?

1 change
  1. In September 2026, LG lost share of searches among stick vacuum brands worldwide, from 6% to 4.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LG’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg com
  • lg washing machine

Shark

2 branded search terms

  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Other head-to-heads among stick vacuum brands

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