Brandwave

Dreame vs SEBO:Which is searched more?

In September 2026, Dreame had more branded searches than SEBO among vacuum cleaner brands worldwide. Dreame was estimated to have 775K branded searches compared to SEBO’s 162K, and held a 5.6% Share of Search versus SEBO’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among vacuum cleaner brands worldwide in September 2026Which is more popular in search, Dreame or SEBO?
Dreame5.6%775K searches
vs
SEBO1.2%162K searches

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Which is more popular in search, Dreame or SEBO?

Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dreame and SEBO among vacuum cleaner brands worldwide, by month

Share of Search by month for Dreame, SEBO. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameiRobotBISSELLSEBOMiele
Oct 202560.5%10.7%7.5%6.5%3.7%5.2%3.6%1.4%0.81%
Nov 202559.3%9.8%8.5%8.8%4.9%4.6%2.7%0.77%0.74%
Dec 202560.5%7.4%9.6%6.8%3.9%7.9%2.2%0.87%0.83%
Jan 202660.7%9.7%7.5%7.4%5%4.7%2.9%1.3%0.9%
Feb 202659.4%10%7%7.6%5.1%4.9%3.8%1.3%0.93%
Mar 202656.3%11.8%7.3%7.3%5.9%4.6%4.1%1.6%1.1%
Apr 202656.5%12.6%6.6%7.8%5.3%5%3.7%1.6%0.95%
May 202655.7%12.4%7.1%7.7%6.4%5.3%3.2%1.3%0.93%
Jun 202656.5%12.6%6.5%8.1%6.6%4.5%3.1%1.4%0.94%
Jul 202654.5%11.1%7.2%8.7%7%5.2%3.4%1.8%1%
Aug 202657%11.6%7.2%7.4%6.1%4.2%3.9%1.5%1.1%
Sep 202659%10.9%7%6.9%5.6%4.7%4%1.2%0.82%

How has the Dreame and SEBO comparison changed over the last 12 months?

  • Dreame was ahead of SEBO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dreame’s estimated Share of Search among vacuum cleaner brands worldwide moved from 3.7% to 5.6%, and its estimated monthly branded searches moved from 520K to 775K.
  • Across the 12 months ending September 2026, SEBO’s estimated Share of Search among vacuum cleaner brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 192K to 162K.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.

  2. Estimated monthly branded searches for SEBO worldwide fell 15.6% over 12 measured months, from 192K to 162K in September 2026.

Other head-to-heads among vacuum cleaner brands

How each brand is measured

Brandwave collects information about searches that people make online using Dreame’s and SEBO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dreame

7 branded search terms

  • dreame
  • dreame robot vacuum
  • dreame vacuum
  • dreame vacuum cleaner
  • robot vacuum dreame
  • vacuum cleaner dreame
  • vacuum dreame

SEBO

3 branded search terms

  • sebo
  • sebo us
  • sebo vacuum

How the Brand Demand Index is measured

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