BaBylissPRO vs CHI:Which is more popular?
In October 2026, CHI had more branded searches than BaBylissPRO among flat iron brands worldwide. CHI had about 26,900 branded searches, while BaBylissPRO had 12,200. CHI made up 4.2% of all flat iron brand searches we track, and BaBylissPRO accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about flat iron brands, CHI appeared in all five answers and BaBylissPRO in three. BaBylissPRO was mentioned before CHI in three out of five answers.
Who do people search for more?
CHI, about 2 searches for every 1 for BaBylissPRO
Who does AI mention more?
CHI, mentioned in every answer we collected
Who does AI recommend more?
BaBylissPRO, named ahead of CHI in 3 of 5 answers
Follow BaBylissPRO vs CHI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top flat iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CHI appeared in all five answers. BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BaBylissPRO was listed before CHI in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ghd1st- CHI2nd
T33rd- BaBylissPRO4th
Dyson5th
BaByliss–
Remington–
Cloud Nine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flat iron brands
5 answers
Asked ChatGPT
“Which flat iron brand should I buy?”
Asked ChatGPT
“What are the best flat iron brands?”
Asked ChatGPT
“What's the best flat iron brand for smooth hair?”
Searched Google, AI Overview
“best flat iron”
Searched Google, AI Overview
“ceramic flat iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaBylissPRO or CHI more popular in search?
This chart shows how often people search Google for BaBylissPRO and CHI by name. Each line represents a brand's share of searches for all eight flat iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for CHI, BaBylissPRO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | ghd | BaByliss | Remington | CHI | T3 | Cloud Nine | BaBylissPRO |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.4% | 42% | 6.6% | 6.7% | 3.9% | 2.7% | 2% | 2.6% |
| Dec 2025 | 34.6% | 36.3% | 6.8% | 7% | 4.9% | 4.8% | 2.4% | 3.1% |
| Jan 2026 | 37.6% | 31.4% | 7.3% | 10.1% | 4.7% | 3.5% | 1.9% | 3.4% |
| Feb 2026 | 40.5% | 29.6% | 7.5% | 9.5% | 4.4% | 3.6% | 2.2% | 2.7% |
| Mar 2026 | 32.6% | 34.5% | 8.7% | 9.8% | 5.6% | 3.4% | 2.4% | 2.9% |
| Apr 2026 | 33% | 35.2% | 7.8% | 10.7% | 4.3% | 3.2% | 2% | 3.8% |
| May 2026 | 32.8% | 36.5% | 7.8% | 9.7% | 4.3% | 3.2% | 2.3% | 3.5% |
| Jun 2026 | 30.8% | 38% | 7.9% | 10% | 4.3% | 2.7% | 2.9% | 3.3% |
| Jul 2026 | 35.6% | 35.8% | 7.5% | 9.3% | 4.1% | 2.9% | 2.7% | 2% |
| Aug 2026 | 36.8% | 34.5% | 7.8% | 9.7% | 3.8% | 2.9% | 2.4% | 2.2% |
| Sep 2026 | 35.1% | 35.2% | 9% | 9.2% | 4% | 3.3% | 2.2% | 2% |
| Oct 2026 | 34.2% | 33.9% | 10.6% | 9.1% | 4.2% | 3.5% | 2.6% | 1.9% |
BaBylissPRO sells other things too, so only its searches that name this product count here, like “babylisspro flat iron”.
How has branded search for BaBylissPRO and CHI changed worldwide over the last 12 months?
3 findings
- CHI was ahead of BaBylissPRO in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BaBylissPRO’s share of searches among flat iron brands worldwide moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 22.1K to 12.2K.
- Across the 12 months ending October 2026, CHI’s share of searches among flat iron brands worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 32.9K to 26.9K.
How did search popularity change for flat iron brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for BaBylissPRO worldwide fell 44.8% over 12 measured months, from 22.1K to 12.2K in October 2026.
Estimated monthly branded searches for CHI worldwide fell 18.2% over 12 measured months, from 32.9K to 26.9K in October 2026.
How are BaBylissPRO’s and CHI’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BaBylissPRO’s and CHI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BaBylissPRO
3 branded search terms
- babylisspro flat iron
- babylisspro hair straightener
- babylisspro straightener
CHI
2 branded search terms
- chi flat iron
- chi hair straightener
Other head-to-heads among flat iron brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.