Brandwave

BaByliss vs BaBylissPRO:Which is more popular?

In October 2026, BaByliss had more branded searches than BaBylissPRO among flat iron brands worldwide. BaByliss had about 67,600 branded searches, while BaBylissPRO had 12,200. BaByliss made up 10.6% of all flat iron brand searches we track, and BaBylissPRO accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about flat iron brands, BaBylissPRO appeared in three of the five answers and BaByliss in none.

Among flat iron brands worldwide in October 2026

Who do people search for more?

BaByliss, about 6 searches for every 1 for BaBylissPRO

BaByliss 67.6K searchesBaBylissPRO 12.2K searches

Who does AI mention more?

BaBylissPRO, mentioned in 3 of 5 answers, BaByliss in 0

BaBylissPRO in 3 of 5BaByliss in 0 of 5

Who does AI recommend more?

BaBylissPRO, the only one of the two named

BaBylissPRO first in 3BaByliss never named

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Top flat iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. CHI2nd
  3. T33rd
  4. BaBylissPRO4th
  5. Dyson5th
  6. BaByliss–
  7. Remington–
  8. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flat iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or BaBylissPRO more popular in search?

This chart shows how often people search Google for BaByliss and BaBylissPRO by name. Each line represents a brand's share of searches for all eight flat iron brands we track, month by month, from English-language searches worldwide.

BaByliss and BaBylissPRO among flat iron brands worldwide, by month

Share of searches by month for BaByliss, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissRemingtonCHIT3Cloud NineBaBylissPRO
Nov 202533.4%42%6.6%6.7%3.9%2.7%2%2.6%
Dec 202534.6%36.3%6.8%7%4.9%4.8%2.4%3.1%
Jan 202637.6%31.4%7.3%10.1%4.7%3.5%1.9%3.4%
Feb 202640.5%29.6%7.5%9.5%4.4%3.6%2.2%2.7%
Mar 202632.6%34.5%8.7%9.8%5.6%3.4%2.4%2.9%
Apr 202633%35.2%7.8%10.7%4.3%3.2%2%3.8%
May 202632.8%36.5%7.8%9.7%4.3%3.2%2.3%3.5%
Jun 202630.8%38%7.9%10%4.3%2.7%2.9%3.3%
Jul 202635.6%35.8%7.5%9.3%4.1%2.9%2.7%2%
Aug 202636.8%34.5%7.8%9.7%3.8%2.9%2.4%2.2%
Sep 202635.1%35.2%9%9.2%4%3.3%2.2%2%
Oct 202634.2%33.9%10.6%9.1%4.2%3.5%2.6%1.9%

BaByliss and BaBylissPRO sell other things too, so only their searches that name this product count here, like “babyliss flat iron”.

How has branded search for BaByliss and BaBylissPRO changed worldwide over the last 12 months?

3 findings
  • BaByliss was ahead of BaBylissPRO in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BaByliss’ share of searches among flat iron brands worldwide moved from 6.6% to 10.6%, and its estimated monthly branded searches moved from 55.3K to 67.6K.
  • Across the 12 months ending October 2026, BaBylissPRO’s share of searches among flat iron brands worldwide moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 22.1K to 12.2K.

How did search popularity change for flat iron brands worldwide in October 2026?

2 changes

  1. In October 2026, BaByliss overtook Remington to rank 3rd among flat iron brands worldwide, with 10.6% of the searches.

  2. Estimated monthly branded searches for BaBylissPRO worldwide fell 44.8% over 12 measured months, from 22.1K to 12.2K in October 2026.

How are BaByliss’ and BaBylissPRO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BaByliss’ and BaBylissPRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

2 branded search terms

  • babyliss flat iron
  • babyliss hair straightener

BaBylissPRO

3 branded search terms

  • babylisspro flat iron
  • babylisspro hair straightener
  • babylisspro straightener

How the Brand Demand Index is measured

Other head-to-heads among flat iron brands

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