Brandwave

BaBylissPRO vs T3:Which is more popular?

In October 2026, T3 had more branded searches than BaBylissPRO among flat iron brands worldwide. T3 had about 22,000 branded searches, while BaBylissPRO had 12,200. T3 made up 3.5% of all flat iron brand searches we track, and BaBylissPRO accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about flat iron brands, T3 appeared in four of the five answers and BaBylissPRO in three. T3 was mentioned before BaBylissPRO in three out of five answers.

Among flat iron brands worldwide in October 2026

Who do people search for more?

T3, about 80% more searches than BaBylissPRO

T3 22K searchesBaBylissPRO 12.2K searches

Who does AI mention more?

T3, mentioned in 4 of 5 answers, BaBylissPRO in 3

T3 in 4 of 5BaBylissPRO in 3 of 5

Who does AI recommend more?

T3, named ahead of BaBylissPRO in 3 of 5 answers

T3 first in 3BaBylissPRO first in 2

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Top flat iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T3 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. T3 was listed before BaBylissPRO in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. CHI2nd
  3. T33rd
  4. BaBylissPRO4th
  5. Dyson5th
  6. BaByliss–
  7. Remington–
  8. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flat iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or T3 more popular in search?

This chart shows how often people search Google for BaBylissPRO and T3 by name. Each line represents a brand's share of searches for all eight flat iron brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and T3 among flat iron brands worldwide, by month

Share of searches by month for T3, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissRemingtonCHIT3Cloud NineBaBylissPRO
Nov 202533.4%42%6.6%6.7%3.9%2.7%2%2.6%
Dec 202534.6%36.3%6.8%7%4.9%4.8%2.4%3.1%
Jan 202637.6%31.4%7.3%10.1%4.7%3.5%1.9%3.4%
Feb 202640.5%29.6%7.5%9.5%4.4%3.6%2.2%2.7%
Mar 202632.6%34.5%8.7%9.8%5.6%3.4%2.4%2.9%
Apr 202633%35.2%7.8%10.7%4.3%3.2%2%3.8%
May 202632.8%36.5%7.8%9.7%4.3%3.2%2.3%3.5%
Jun 202630.8%38%7.9%10%4.3%2.7%2.9%3.3%
Jul 202635.6%35.8%7.5%9.3%4.1%2.9%2.7%2%
Aug 202636.8%34.5%7.8%9.7%3.8%2.9%2.4%2.2%
Sep 202635.1%35.2%9%9.2%4%3.3%2.2%2%
Oct 202634.2%33.9%10.6%9.1%4.2%3.5%2.6%1.9%

BaBylissPRO sells other things too, so only its searches that name this product count here, like “babylisspro flat iron”.

How has branded search for BaBylissPRO and T3 changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: BaBylissPRO took it in April 2026, T3 took it in July 2026.
  • Across the 12 months ending October 2026, BaBylissPRO’s share of searches among flat iron brands worldwide moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 22.1K to 12.2K.
  • Across the 12 months ending October 2026, T3’s share of searches among flat iron brands worldwide moved from 2.7% to 3.5%, and its estimated monthly branded searches moved from 22.9K to 22K.

How did search popularity change for flat iron brands worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for BaBylissPRO worldwide fell 44.8% over 12 measured months, from 22.1K to 12.2K in October 2026.

How are BaBylissPRO’s and T3’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and T3’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

3 branded search terms

  • babylisspro flat iron
  • babylisspro hair straightener
  • babylisspro straightener

T3

2 branded search terms

  • t3 flat iron
  • t3 hair straightener

How the Brand Demand Index is measured

Other head-to-heads among flat iron brands

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