Brandwave

BaBylissPRO vs Remington:Which is more popular?

In October 2026, Remington had more branded searches than BaBylissPRO among flat iron brands worldwide. Remington had about 57,600 branded searches, while BaBylissPRO had 12,200. Remington made up 9.1% of all flat iron brand searches we track, and BaBylissPRO accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about flat iron brands, BaBylissPRO appeared in three of the five answers and Remington in none.

Among flat iron brands worldwide in October 2026

Who do people search for more?

Remington, about 5 searches for every 1 for BaBylissPRO

Remington 57.6K searchesBaBylissPRO 12.2K searches

Who does AI mention more?

BaBylissPRO, mentioned in 3 of 5 answers, Remington in 0

BaBylissPRO in 3 of 5Remington in 0 of 5

Who does AI recommend more?

BaBylissPRO, the only one of the two named

BaBylissPRO first in 3Remington never named

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Top flat iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Remington did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. CHI2nd
  3. T33rd
  4. BaBylissPRO4th
  5. Dyson5th
  6. BaByliss–
  7. Remington–
  8. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flat iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or Remington more popular in search?

This chart shows how often people search Google for BaBylissPRO and Remington by name. Each line represents a brand's share of searches for all eight flat iron brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and Remington among flat iron brands worldwide, by month

Share of searches by month for Remington, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissRemingtonCHIT3Cloud NineBaBylissPRO
Nov 202533.4%42%6.6%6.7%3.9%2.7%2%2.6%
Dec 202534.6%36.3%6.8%7%4.9%4.8%2.4%3.1%
Jan 202637.6%31.4%7.3%10.1%4.7%3.5%1.9%3.4%
Feb 202640.5%29.6%7.5%9.5%4.4%3.6%2.2%2.7%
Mar 202632.6%34.5%8.7%9.8%5.6%3.4%2.4%2.9%
Apr 202633%35.2%7.8%10.7%4.3%3.2%2%3.8%
May 202632.8%36.5%7.8%9.7%4.3%3.2%2.3%3.5%
Jun 202630.8%38%7.9%10%4.3%2.7%2.9%3.3%
Jul 202635.6%35.8%7.5%9.3%4.1%2.9%2.7%2%
Aug 202636.8%34.5%7.8%9.7%3.8%2.9%2.4%2.2%
Sep 202635.1%35.2%9%9.2%4%3.3%2.2%2%
Oct 202634.2%33.9%10.6%9.1%4.2%3.5%2.6%1.9%

BaBylissPRO sells other things too, so only its searches that name this product count here, like “babylisspro flat iron”.

How has branded search for BaBylissPRO and Remington changed worldwide over the last 12 months?

3 findings
  • Remington was ahead of BaBylissPRO in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BaBylissPRO’s share of searches among flat iron brands worldwide moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 22.1K to 12.2K.
  • Across the 12 months ending October 2026, Remington’s share of searches among flat iron brands worldwide moved from 6.7% to 9.1%, and its estimated monthly branded searches moved from 56.1K to 57.6K.

How did search popularity change for flat iron brands worldwide in October 2026?

2 changes

  1. In October 2026, BaByliss overtook Remington to rank 3rd among flat iron brands worldwide, with 10.6% of the searches.

  2. Estimated monthly branded searches for BaBylissPRO worldwide fell 44.8% over 12 measured months, from 22.1K to 12.2K in October 2026.

How are BaBylissPRO’s and Remington’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and Remington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

3 branded search terms

  • babylisspro flat iron
  • babylisspro hair straightener
  • babylisspro straightener

Remington

2 branded search terms

  • remington flat iron
  • remington hair straightener

How the Brand Demand Index is measured

Other head-to-heads among flat iron brands

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