Aveeno vs Nivea:Which is more popular?
In October 2026, Aveeno and Nivea were level in searches among body wash and soap brands worldwide, with an estimated 85.7K versus 79.9K branded searches, at 5.4% and 5% of the total. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, Aveeno appeared in four of the five answers and Nivea in none.
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nivea did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Protex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash and soap brands
5 answers
Asked ChatGPT
“Which body wash or soap brand should I buy?”
Asked ChatGPT
“What are the best body wash or soap brands?”
Asked ChatGPT
“What's the best body wash or soap brand for daily cleansing?”
Searched Google, AI Overview
“soap brands”
Searched Google, AI Overview
“best body wash”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aveeno or Nivea more popular in search?
This chart shows how often people search Google for Aveeno and Nivea by name. Each line represents a brand's share of searches for all 12 body wash and soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aveeno, Nivea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Lux | Cetaphil | Dettol | Olay | Aveeno | Nivea | Protex | Palmolive | CeraVe | Vanicream | Imperial Leather |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 9.1% | 10.9% | 9% | 5.9% | 4.8% | 5.1% | 5.2% | 2.3% | 2.9% | 0.88% | 1% |
| Dec 2025 | 41% | 9.6% | 10% | 9.3% | 6.2% | 6.1% | 5.1% | 5.4% | 2.2% | 3% | 1.1% | 0.89% |
| Jan 2026 | 43.4% | 9.2% | 10% | 9.1% | 6% | 5% | 4.9% | 5.2% | 2.1% | 3.3% | 1.1% | 0.85% |
| Feb 2026 | 42.1% | 9.9% | 10.3% | 9.6% | 6.4% | 5.3% | 4.3% | 4.6% | 2.4% | 3.4% | 1% | 0.75% |
| Mar 2026 | 41.5% | 9.6% | 12.6% | 9% | 5.7% | 4.8% | 4.5% | 4.9% | 2.3% | 3.2% | 0.98% | 0.81% |
| Apr 2026 | 38.2% | 11.8% | 12.6% | 10.1% | 5.8% | 4.8% | 4.5% | 5% | 2.3% | 2.8% | 0.98% | 1.2% |
| May 2026 | 39.9% | 11.4% | 12.1% | 10.5% | 5.5% | 4.7% | 4.4% | 4.8% | 2.2% | 2.7% | 1% | 0.79% |
| Jun 2026 | 41.1% | 12% | 11.6% | 9.9% | 5.3% | 4.4% | 4.7% | 4.5% | 2.1% | 2.5% | 1.1% | 0.74% |
| Jul 2026 | 40.8% | 11.9% | 11.3% | 9.7% | 5.2% | 5.1% | 4.6% | 4.5% | 2.4% | 2.5% | 1.3% | 0.73% |
| Aug 2026 | 42.8% | 12.3% | 9.5% | 9.3% | 5% | 4.9% | 4.7% | 4.2% | 2.4% | 2.4% | 1.8% | 0.69% |
| Sep 2026 | 43.5% | 11.5% | 9.7% | 9.4% | 5% | 5% | 4.7% | 4.3% | 2.4% | 2.4% | 1.5% | 0.71% |
| Oct 2026 | 43.5% | 11% | 10.4% | 8.7% | 5.4% | 5.4% | 5% | 3.8% | 2.4% | 2.2% | 1.4% | 0.76% |
Aveeno and Nivea sell other things too, so only their searches that name this product count here, like “aveeno soap”.
How has branded search for Aveeno and Nivea changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Aveeno took it in December 2025, Nivea took it in June 2026, Aveeno took it in July 2026.
- Across the 12 months ending October 2026, Aveeno’s share of searches among body wash and soap brands worldwide moved from 4.8% to 5.4%, and its estimated monthly branded searches moved from 56.3K to 85.7K.
- Across the 12 months ending October 2026, Nivea’s share of searches among body wash and soap brands worldwide moved from 5.1% to 5%, and its estimated monthly branded searches moved from 59.4K to 79.9K.
How did search popularity change for body wash and soap brands worldwide in October 2026?
2 changes
How are Aveeno’s and Nivea’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body wash and soap brands
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