Brandwave

Maelove vs SkinCeuticals:Which is more popular?

In September 2026, SkinCeuticals had more branded searches than Maelove among vitamin C serum brands worldwide. SkinCeuticals had about 93,600 branded searches, while Maelove had 6,600. SkinCeuticals made up 35% of all vitamin C serum brand searches we track, and Maelove accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about vitamin C serum brands, SkinCeuticals appeared in three of the four answers and Maelove in none.

Among vitamin C serum brands worldwide in September 2026

Who do people search for more?

SkinCeuticals, about 14 searches for every 1 for Maelove

SkinCeuticals 93.6K searchesMaelove 6.6K searches

Who does AI mention more?

SkinCeuticals, mentioned in 3 of 4 answers, Maelove in 0

SkinCeuticals in 3 of 4Maelove in 0 of 4

Who does AI recommend more?

SkinCeuticals, the only one of the two named

SkinCeuticals first in 3Maelove never named

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Top vitamin C serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SkinCeuticals was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Maelove did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SkinCeuticals1st
  2. Timeless Skin Care2nd
  3. Naturium3rd
  4. CeraVe4th
  5. La Roche-Posay5th
  6. Paula's Choice6th
  7. Sunday Riley7th
  8. The Ordinary–
  9. Olay–
  10. +1 more
  11. Maelove–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maelove0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about vitamin C serum brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Maelove or SkinCeuticals more popular in search?

This chart shows how often people search Google for Maelove and SkinCeuticals by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.

Maelove and SkinCeuticals among vitamin C serum brands worldwide, by month

Share of searches by month for SkinCeuticals, Maelove. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinCeuticalsTimeless Skin CareCeraVeLa Roche-PosayThe OrdinaryOlayPaula's ChoiceNaturiumDrunk ElephantMaeloveSunday RileyTruSkin
Oct 202535.9%16.6%7.4%9.1%7.4%6.1%5.5%5%2.2%1.8%1.2%1.8%
Nov 202541.1%16.5%6%7.4%7.4%4.9%5.5%4%2.2%2.7%1.2%1.2%
Dec 202534.6%23.9%4.8%8.8%7.1%4.8%5.4%3.9%2.1%2.1%1.4%1.1%
Jan 202632.6%21%7.7%7.7%7.7%5.1%5.7%5.1%1.9%2.8%1%1.5%
Feb 202637.1%18.2%8.1%8.1%8.1%4.4%5%4.4%2%2%0.88%1.6%
Mar 202635.1%22.7%6.8%8.3%6.8%4.5%5.4%3.7%2.5%2%0.89%1.3%
Apr 202634.6%22.4%8.2%8.2%6.7%4.5%5.3%3.7%2.4%2%0.73%1.3%
May 202637.5%19.8%7.3%7.3%7.3%4%5.6%4%3.2%2.2%0.79%1.2%
Jun 202638.3%21.6%5.3%6.5%6.5%4.3%5.2%3.5%3.5%3.5%0.68%1%
Jul 202638.7%21.9%5.3%6.5%6.5%4.4%5.2%4.4%2.9%2.4%0.69%1%
Aug 202638.6%21.8%5.3%6.5%6.5%5.3%5.2%3.6%2.9%2.4%0.86%1%
Sep 202635%22.7%6.8%6.8%6.8%5.5%5.4%3.7%3%2.5%0.9%0.9%

How has the Maelove and SkinCeuticals comparison changed over the last 12 months?

3 findings

How did search popularity change for vitamin C serum brands worldwide in September 2026?

2 changes

  1. In September 2026, SkinCeuticals lost share of searches among vitamin C serum brands worldwide, from 38.6% to 35%.

  2. Estimated monthly branded searches for Maelove worldwide rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Maelove’s and SkinCeuticals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maelove

1 branded search term

  • maelove vitamin c

SkinCeuticals

2 branded search terms

  • skinceuticals ce ferulic
  • skinceuticals vitamin c

How the Brand Demand Index is measured

Other head-to-heads among vitamin C serum brands

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