Brandwave

How popular isAvène in search?

In September 2026, there were an estimated 246K branded searches for Avène worldwide which is down 18.3% over the last 12 months. Avène holds 5.9% estimated Share of Search among tinted sunscreen brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CeraVe36.1%
  2. Cetaphil24%
  3. Clinique16.2%
  4. Bioderma13.2%
  5. Avène5.9%
  6. Drunk Elephant2.6%
  7. Bondi Sands1.8%
  8. COOLA0.14%
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Which tinted sunscreen brands compete with Avène?

Avène against tinted sunscreen brands worldwide, by month

Share of Search by month for CeraVe, Cetaphil, Clinique, Bioderma, Avène, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilCliniqueBiodermaAvèneDrunk ElephantBondi SandsCOOLA
Oct 202538.2%20.9%17.2%11.5%6.3%4.2%1.5%0.12%
Nov 202532.1%21.4%21.4%11.8%6.4%5.3%1.6%0.1%
Dec 202536.4%19.9%19.9%10.9%6%4.9%1.8%0.11%
Jan 202635.2%23.5%15.8%13%7.1%3.9%1.4%0.13%
Feb 202639.8%21.7%14.6%12%6.5%3.6%1.6%0.19%
Mar 202635.2%23.4%15.8%12.9%7.1%3.2%2.1%0.3%
Apr 202635%23.3%15.7%12.9%7%3.2%2.6%0.3%
May 202636.7%20.1%16.5%13.5%7.4%2.7%2.7%0.39%
Jun 202639.4%21.5%14.5%11.8%6.5%2.9%2.9%0.51%
Jul 202640%21.9%14.7%12%6.6%2.4%2%0.42%
Aug 202640%21.9%14.7%12%6.6%3%1.6%0.23%
Sep 202636.1%24%16.2%13.2%5.9%2.6%1.8%0.14%

  1. 1.CeraVe

    36.1%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -3.9 points.

  2. 2.Cetaphil

    24%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Clinique

    16.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Bioderma

    13.2%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Avène

    5.9%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  6. 6.Drunk Elephant

    2.6%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  7. 7.Bondi Sands

    1.8%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.COOLA

    0.14%

    Held 8th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

Compare search popularity between Avène and its closest rivals

Every comparison with Avène

How has branded search demand for Avène changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Avène worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Avène’s estimated Share of Search among tinted sunscreen brands worldwide peaked at 7.4% in May 2026 and was lowest at 5.9% in September 2026.

How did search popularity change for tinted sunscreen brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among tinted sunscreen brands worldwide, from 21.9% to 24%.

  2. In September 2026, Clinique gained estimated Share of Search among tinted sunscreen brands worldwide, from 14.7% to 16.2%.

  3. In September 2026, Bioderma gained estimated Share of Search among tinted sunscreen brands worldwide, from 12% to 13.2%.

  4. In September 2026, CeraVe lost estimated Share of Search among tinted sunscreen brands worldwide, from 40% to 36.1%.

  5. In September 2026, Avène lost estimated Share of Search among tinted sunscreen brands worldwide, from 6.6% to 5.9%.

  6. Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

Where does Avène compete?

Avène is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pharmacy skincare brands5th of 54.7%Show ranking
Tinted sunscreen brands5th of 85.9%Shown above

How is Avène measured?

Brandwave collects information about searches that people make online using Avène’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avene

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How the Brand Demand Index is measured

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