NYX Professional Makeup vs Urban Decay:Which is more popular?
In September 2026, NYX Professional Makeup had more branded searches than Urban Decay among eye pencil brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Urban Decay had 90,500. NYX Professional Makeup made up 39.1% of all eye pencil brand searches we track, and Urban Decay accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about eye pencil brands, Urban Decay appeared in all five answers and NYX Professional Makeup in two. Urban Decay was mentioned before NYX Professional Makeup in three out of four answers.
Who do people search for more?
NYX Professional Makeup, about 7 searches for every 1 for Urban Decay
Who does AI mention more?
Urban Decay, mentioned in every answer we collected
Who does AI recommend more?
Urban Decay, named ahead of NYX Professional Makeup in 3 of 4 answers
Follow NYX Professional Makeup vs Urban Decay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eye pencil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Urban Decay appeared in all five answers. NYX Professional Makeup was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Urban Decay was listed before NYX Professional Makeup in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Urban Decay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NYX Professional Makeup2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victoria Beckham Beauty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye pencil brands
5 answers
Asked ChatGPT
“Which eye pencil brand should I buy?”
Asked ChatGPT
“What are the best eye pencil brands?”
Asked ChatGPT
“What's the best eye pencil brand for defined eyes?”
Searched Google, AI Overview
“best eye pencil”
Searched Google, AI Overview
“eyeliner pencil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NYX Professional Makeup or Urban Decay more popular in search?
This chart shows how often people search Google for NYX Professional Makeup and Urban Decay by name. Each line represents a brand's share of searches for all five eye pencil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Urban Decay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Estée Lauder | NYX Professional Makeup | Urban Decay | Maybelline | Victoria Beckham Beauty |
|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 34.6% | 6.2% | 1.5% | 1.5% |
| Nov 2025 | 57.7% | 34.5% | 5.2% | 1% | 1.6% |
| Dec 2025 | 56.8% | 34.7% | 5.1% | 1.5% | 1.9% |
| Jan 2026 | 47.7% | 43.5% | 5.2% | 1.6% | 1.9% |
| Feb 2026 | 52.8% | 39.5% | 4.8% | 1.7% | 1.2% |
| Mar 2026 | 57.1% | 35.2% | 5.1% | 1.5% | 1% |
| Apr 2026 | 52.3% | 39.1% | 5.7% | 1.7% | 1.2% |
| May 2026 | 52.3% | 39.1% | 5.7% | 1.7% | 1.2% |
| Jun 2026 | 47.6% | 43.1% | 6.4% | 1.9% | 1% |
| Jul 2026 | 48% | 43.7% | 5.3% | 1.9% | 1.1% |
| Aug 2026 | 47.4% | 43.1% | 6.3% | 1.9% | 1.3% |
| Sep 2026 | 51.5% | 39.1% | 5.7% | 2.5% | 1.1% |
How has the NYX Professional Makeup and Urban Decay comparison changed over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Urban Decay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eye pencil brands worldwide moved from 34.6% to 39.1%, and its estimated monthly branded searches moved from 752K to 625K.
- Across the 12 months ending September 2026, Urban Decay’s share of searches among eye pencil brands worldwide moved from 6.2% to 5.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for eye pencil brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup lost share of searches among eye pencil brands worldwide, from 43.1% to 39.1%.
In September 2026, Urban Decay lost share of searches among eye pencil brands worldwide, from 6.3% to 5.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
Urban Decay
1 branded search term
- urban decay
Other head-to-heads among eye pencil brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.