Brandwave

How popular isNYX Professional Makeup?

In September 2026, people searched for NYX Professional Makeup by name about 640,000 times worldwide, a 16.2% decrease from the previous year. These searches made up 28.2% of all global fixing spray brand searches, placing NYX Professional Makeup second out of four brands. When we asked both ChatGPT and Google AI Overviews about fixing spray brands, NYX Professional Makeup appeared in one of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

NYX Professional Makeup is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. Charlotte TilburyShare of searches 67.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. NYX Professional MakeupShare of searches 28.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. Urban DecayShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. MACShare of searches 0.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fixing spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NYX Professional Makeup is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Urban Decay1st
  2. Charlotte Tilbury2nd
  3. NYX Professional Makeup3rd
  4. MAC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charlotte Tilbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Urban Decay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fixing spray brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fixing spray brands compete with NYX Professional Makeup?

NYX Professional Makeup against fixing spray brands worldwide, by month

Share of searches by month for Charlotte Tilbury, NYX Professional Makeup, Urban Decay. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyNYX Professional MakeupUrban DecayMAC
Oct 202562.7%31.4%5.6%0.23%
Nov 202572.6%23.7%3.6%0.21%
Dec 202572.2%24.1%3.6%0.17%
Jan 202659.4%36.1%4.4%0.21%
Feb 202659.1%36.3%4.4%0.21%
Mar 202663.4%31.8%4.6%0.23%
Apr 202658.5%35.9%5.3%0.26%
May 202658.5%35.9%5.3%0.26%
Jun 202658.6%35.8%5.3%0.26%
Jul 202664%31.9%3.9%0.23%
Aug 202663.5%31.7%4.7%0.19%
Sep 202667.6%28.2%4.1%0.2%

  1. 1.Charlotte Tilbury

    67.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.NYX Professional Makeup

    28.2%

    Held 2nd. 625K estimated branded searches, -16.4% vs prior month. Share -3.5 points.

  3. 3.Urban Decay

    4.1%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  4. 4.MAC

    0.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NYX Professional Makeup and its closest rivals

Every comparison with NYX Professional Makeup

21 comparisons

How has branded search demand for NYX Professional Makeup changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NYX Professional Makeup worldwide fell from 764K to 640K.
  • Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among fixing spray brands worldwide decreased from 31.4% to 28.2%.
  • Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among fixing spray brands worldwide peaked at 36.3% in February 2026 and was lowest at 23.7% in November 2025.

How did search popularity change for fixing spray brands worldwide in September 2026?

4 changes

  1. In September 2026, Charlotte Tilbury gained share of searches among fixing spray brands worldwide, from 63.5% to 67.6%.

  2. In September 2026, NYX Professional Makeup lost share of searches among fixing spray brands worldwide, from 31.7% to 28.2%.

  3. In September 2026, Urban Decay lost share of searches among fixing spray brands worldwide, from 4.7% to 4.1%.

  4. Estimated monthly branded searches for MAC worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are NYX Professional Makeup’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using NYX Professional Makeup’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nyx
  • nyx makeup
  • nyx professional makeup
  • nyx wonder stick

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How the Brand Demand Index is measured

Where does NYX Professional Makeup compete?

NYX Professional Makeup is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands6th of 286.8%Show ranking
Eyeliner brands3rd of 524.9%Show ranking
Fixing spray brands2nd of 428.2%Shown above
Contour stick brands1st of 938.1%Show ranking
Eye pencil brands2nd of 539.1%Show ranking
Eyebrow tools brands1st of 660.1%Show ranking
Creator with pink hair and a pink jacket

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