Charlotte Tilbury vs NYX Professional Makeup:Which is more popular?
In September 2026, Charlotte Tilbury had more branded searches than NYX Professional Makeup among fixing spray brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while NYX Professional Makeup had 625,000. Charlotte Tilbury made up 67.6% of all fixing spray brand searches we track, and NYX Professional Makeup accounted for 28.2%. When we asked ChatGPT and Google AI Overviews about fixing spray brands, Charlotte Tilbury appeared in all five answers and NYX Professional Makeup in one. Charlotte Tilbury was mentioned before NYX Professional Makeup in every answer.
Who do people search for more?
Charlotte Tilbury, about 2 searches for every 1 for NYX Professional Makeup
Who does AI mention more?
Charlotte Tilbury, mentioned in every answer we collected
Who does AI recommend more?
Charlotte Tilbury, named ahead of NYX Professional Makeup in every answer
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Top fixing spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charlotte Tilbury appeared in all five answers. NYX Professional Makeup was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Charlotte Tilbury was listed before NYX Professional Makeup in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charlotte Tilbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Urban Decay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fixing spray brands
5 answers
Asked ChatGPT
“Which fixing spray brand should I buy?”
Asked ChatGPT
“What are the best fixing spray brands?”
Asked ChatGPT
“What's the best fixing spray brand for makeup all day?”
Searched Google, AI Overview
“best setting spray”
Searched Google, AI Overview
“makeup setting spray”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Charlotte Tilbury or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for Charlotte Tilbury and NYX Professional Makeup by name. Each line represents a brand's share of searches for all four fixing spray brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Charlotte Tilbury, NYX Professional Makeup. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | NYX Professional Makeup | Urban Decay | MAC |
|---|---|---|---|---|
| Oct 2025 | 62.7% | 31.4% | 5.6% | 0.23% |
| Nov 2025 | 72.6% | 23.7% | 3.6% | 0.21% |
| Dec 2025 | 72.2% | 24.1% | 3.6% | 0.17% |
| Jan 2026 | 59.4% | 36.1% | 4.4% | 0.21% |
| Feb 2026 | 59.1% | 36.3% | 4.4% | 0.21% |
| Mar 2026 | 63.4% | 31.8% | 4.6% | 0.23% |
| Apr 2026 | 58.5% | 35.9% | 5.3% | 0.26% |
| May 2026 | 58.5% | 35.9% | 5.3% | 0.26% |
| Jun 2026 | 58.6% | 35.8% | 5.3% | 0.26% |
| Jul 2026 | 64% | 31.9% | 3.9% | 0.23% |
| Aug 2026 | 63.5% | 31.7% | 4.7% | 0.19% |
| Sep 2026 | 67.6% | 28.2% | 4.1% | 0.2% |
How has the Charlotte Tilbury and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among fixing spray brands worldwide moved from 62.7% to 67.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among fixing spray brands worldwide moved from 31.4% to 28.2%, and its estimated monthly branded searches moved from 752K to 625K.
How did search popularity change for fixing spray brands worldwide in September 2026?
2 changes
In September 2026, Charlotte Tilbury gained share of searches among fixing spray brands worldwide, from 63.5% to 67.6%.
In September 2026, NYX Professional Makeup lost share of searches among fixing spray brands worldwide, from 31.7% to 28.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
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