MAC vs NYX Professional Makeup:Which is more popular?
In September 2026, NYX Professional Makeup had more branded searches than MAC among fixing spray brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while MAC had 4,400. NYX Professional Makeup made up 28.2% of all fixing spray brand searches we track, and MAC accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about fixing spray brands, NYX Professional Makeup appeared in one of the five answers and MAC in none.
Who do people search for more?
NYX Professional Makeup, about 142 searches for every 1 for MAC
Who does AI mention more?
NYX Professional Makeup, mentioned in 1 of 5 answers, MAC in 0
Follow MAC vs NYX Professional Makeup and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fixing spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAC did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charlotte Tilbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Urban Decay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fixing spray brands
5 answers
Asked ChatGPT
“Which fixing spray brand should I buy?”
Asked ChatGPT
“What are the best fixing spray brands?”
Asked ChatGPT
“What's the best fixing spray brand for makeup all day?”
Searched Google, AI Overview
“best setting spray”
Searched Google, AI Overview
“makeup setting spray”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MAC or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for MAC and NYX Professional Makeup by name. Each line represents a brand's share of searches for all four fixing spray brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, MAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | NYX Professional Makeup | Urban Decay | MAC |
|---|---|---|---|---|
| Oct 2025 | 62.7% | 31.4% | 5.6% | 0.23% |
| Nov 2025 | 72.6% | 23.7% | 3.6% | 0.21% |
| Dec 2025 | 72.2% | 24.1% | 3.6% | 0.17% |
| Jan 2026 | 59.4% | 36.1% | 4.4% | 0.21% |
| Feb 2026 | 59.1% | 36.3% | 4.4% | 0.21% |
| Mar 2026 | 63.4% | 31.8% | 4.6% | 0.23% |
| Apr 2026 | 58.5% | 35.9% | 5.3% | 0.26% |
| May 2026 | 58.5% | 35.9% | 5.3% | 0.26% |
| Jun 2026 | 58.6% | 35.8% | 5.3% | 0.26% |
| Jul 2026 | 64% | 31.9% | 3.9% | 0.23% |
| Aug 2026 | 63.5% | 31.7% | 4.7% | 0.19% |
| Sep 2026 | 67.6% | 28.2% | 4.1% | 0.2% |
How has the MAC and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among fixing spray brands worldwide moved from 0.23% to 0.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among fixing spray brands worldwide moved from 31.4% to 28.2%, and its estimated monthly branded searches moved from 752K to 625K.
How did search popularity change for fixing spray brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup lost share of searches among fixing spray brands worldwide, from 31.7% to 28.2%.
Estimated monthly branded searches for MAC worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using MAC’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAC
1 branded search term
- mac fixing spray
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
Other head-to-heads among fixing spray brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.