NYX Professional Makeup vs Revolution Beauty:Which is more popular?
In October 2026, NYX Professional Makeup had more branded searches than Revolution Beauty among makeup and cosmetics brands worldwide. NYX Professional Makeup had about 752,000 branded searches, while Revolution Beauty had 18,100. NYX Professional Makeup made up 7.2% of all makeup and cosmetics brand searches we track, and Revolution Beauty accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, NYX Professional Makeup appeared in two of the five answers and Revolution Beauty in none.
Who do people search for more?
NYX Professional Makeup, about 42 searches for every 1 for Revolution Beauty
Who does AI mention more?
NYX Professional Makeup, mentioned in 2 of 5 answers, Revolution Beauty in 0
Who does AI recommend more?
NYX Professional Makeup, the only one of the two named
Follow NYX Professional Makeup vs Revolution Beauty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Revolution Beauty did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Revolution Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy?”
Asked ChatGPT
“What are the best makeup and cosmetics brands?”
Asked ChatGPT
“What's the best makeup and cosmetics brand for everyday wear?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“cosmetics brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is NYX Professional Makeup or Revolution Beauty more popular in search?
This chart shows how often people search Google for NYX Professional Makeup and Revolution Beauty by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Revolution Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Estée Lauder | Huda Beauty | Maybelline | NYX Professional Makeup | Clinique | Rare Beauty | Fenty Beauty | Morphe | Kylie Cosmetics | L'Oréal Paris | Makeup by Mario | NARS | Bobbi Brown | ColourPop | Revolution Beauty |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 17.2% | 9.4% | 21% | 5.1% | 5.6% | 6.3% | 6.3% | 4.2% | 1.3% | 1.9% | 1.5% | 2.3% | 3.5% | 2.3% | 1.5% | 0.14% |
| Dec 2025 | 19.9% | 10.9% | 7.3% | 7.3% | 6.6% | 7.3% | 7.3% | 4.9% | 1.8% | 2.2% | 2.2% | 2.2% | 3.3% | 2.7% | 2.2% | 0.16% |
| Jan 2026 | 12.9% | 8.6% | 10.5% | 7.1% | 7.8% | 7.1% | 7.1% | 4.7% | 2.1% | 5.8% | 3.2% | 2.1% | 3.2% | 3.2% | 2.6% | 0.16% |
| Feb 2026 | 12.6% | 10.4% | 8.5% | 8.5% | 7.8% | 7% | 7% | 5.7% | 2.1% | 5.7% | 2.5% | 2.1% | 3.1% | 2.5% | 2.1% | 0.15% |
| Mar 2026 | 14.4% | 11.7% | 6.4% | 7.9% | 7.2% | 7.9% | 6.4% | 5.3% | 2.9% | 2.4% | 2.9% | 2.9% | 3.5% | 2.9% | 2.4% | 0.14% |
| Apr 2026 | 13% | 10.6% | 7.2% | 8.7% | 8% | 8.7% | 7.2% | 5.8% | 3.2% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 0.13% |
| May 2026 | 12.2% | 10% | 6.7% | 8.2% | 7.5% | 8.2% | 5.5% | 4.5% | 3% | 3.7% | 2.5% | 2.5% | 3.7% | 2.5% | 2% | 0.12% |
| Jun 2026 | 14% | 9.5% | 6.3% | 9.5% | 8.6% | 7.7% | 5.2% | 4.2% | 3.5% | 4.2% | 2.8% | 2.3% | 3.5% | 2.8% | 2.3% | 0.17% |
| Jul 2026 | 16.1% | 8.8% | 7.2% | 8.8% | 8% | 7.2% | 7.2% | 4.8% | 3.2% | 1.8% | 2.6% | 2.2% | 3.2% | 2.6% | 2.6% | 0.16% |
| Aug 2026 | 15.9% | 8.7% | 8.7% | 8.7% | 8% | 7.2% | 5.8% | 4.8% | 3.9% | 1.8% | 2.6% | 2.6% | 3.2% | 2.6% | 2.1% | 0.16% |
| Sep 2026 | 16.2% | 8.9% | 7.2% | 8.9% | 6.7% | 7.2% | 5.9% | 4.8% | 4.8% | 1.8% | 3.2% | 2.6% | 3.2% | 2.6% | 2.2% | 0.16% |
| Oct 2026 | 14.4% | 9.6% | 7.9% | 7.9% | 7.2% | 6.4% | 6.4% | 5.3% | 5.3% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% | 2.4% | 0.17% |
How has branded search for NYX Professional Makeup and Revolution Beauty changed worldwide over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Revolution Beauty in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 5.6% to 7.2%, and its estimated monthly branded searches moved from 1.1M to 752K.
- Across the 12 months ending October 2026, Revolution Beauty’s share of searches among makeup and cosmetics brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for makeup and cosmetics brands worldwide in October 2026?
2 changes
In October 2026, NYX Professional Makeup rose from 6th to 5th among makeup and cosmetics brands worldwide.
Estimated monthly branded searches for Revolution Beauty worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in October 2026.
How are NYX Professional Makeup’s and Revolution Beauty’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Revolution Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
Revolution Beauty
1 branded search term
- revolution beauty
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare popularity
Charlotte Tilbury vs Huda Beauty: compare popularity- Charlotte Tilbury vs Maybelline: compare popularity
- Charlotte Tilbury vs NYX Professional Makeup: compare popularity
- Estée Lauder vs Huda Beauty: compare popularity
- Estée Lauder vs Maybelline: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.