Brandwave

Gisou vs NYX Professional Makeup:Which is more popular?

In October 2026, Gisou had more branded searches than NYX Professional Makeup among lip oil brands worldwide. Gisou had about 74,000 branded searches, while NYX Professional Makeup had 18,100. Gisou made up 23.3% of all lip oil brand searches we track, and NYX Professional Makeup accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about lip oil brands, NYX Professional Makeup appeared in four of the five answers and Gisou in two. NYX Professional Makeup was mentioned before Gisou in three out of four answers.

Among lip oil brands worldwide in October 2026

Who do people search for more?

Gisou, about 4 searches for every 1 for NYX Professional Makeup

Gisou 74K searchesNYX Professional Makeup 18.1K searches

Who does AI mention more?

NYX Professional Makeup, mentioned in 4 of 5 answers, Gisou in 2

NYX Professional Makeup in 4 of 5Gisou in 2 of 5

Who does AI recommend more?

NYX Professional Makeup, named ahead of Gisou in 3 of 4 answers

NYX Professional Makeup first in 3Gisou first in 1

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gisou was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NYX Professional Makeup was listed before Gisou in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. SHEGLAM–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Gisou or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Gisou and NYX Professional Makeup by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

Gisou and NYX Professional Makeup among lip oil brands worldwide, by month

Share of searches by month for Gisou, NYX Professional Makeup. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

NYX Professional Makeup sells other things too, so only its searches that name this product count here, like “nyx lip oil”.

How has branded search for Gisou and NYX Professional Makeup changed worldwide over the last 12 months?

3 findings

How did search popularity change for lip oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  2. Estimated monthly branded searches for NYX Professional Makeup worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in October 2026.

How are Gisou’s and NYX Professional Makeup’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gisou’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gisou

1 branded search term

  • gisou lip oil

NYX Professional Makeup

1 branded search term

  • nyx lip oil

How the Brand Demand Index is measured

Other head-to-heads among lip oil brands

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