Brandwave

Makeup by Mario vs NYX Professional Makeup:Which is more popular?

In September 2026, NYX Professional Makeup had more branded searches than Makeup by Mario among makeup and cosmetics brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Makeup by Mario had 246,000. NYX Professional Makeup made up 6.8% of all makeup and cosmetics brand searches we track, and Makeup by Mario accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Makeup by Mario and NYX Professional Makeup each appeared in two of the five answers. Makeup by Mario was mentioned before NYX Professional Makeup in two out of three answers that named either.

Among makeup and cosmetics brands worldwide in September 2026

Who do people search for more?

NYX Professional Makeup, about 3 searches for every 1 for Makeup by Mario

NYX Professional Makeup 625K searchesMakeup by Mario 246K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Makeup by Mario in 2 of 5NYX Professional Makeup in 2 of 5

Who does AI recommend more?

Makeup by Mario, named ahead of NYX Professional Makeup in 2 of 3 answers

Makeup by Mario first in 2NYX Professional Makeup first in 1

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makeup by Mario and NYX Professional Makeup were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Makeup by Mario was listed before NYX Professional Makeup in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. NYX Professional Makeup7th
  8. Makeup by Mario8th
  9. L'Oréal Paris9th
  10. Estée Lauder10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Makeup by Mario or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Makeup by Mario and NYX Professional Makeup by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Makeup by Mario and NYX Professional Makeup among makeup and cosmetics brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Makeup by Mario. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderMaybellineCliniqueHuda BeautyNYX Professional MakeupRare BeautyFenty BeautyMorpheL'Oréal ParisNARSBobbi BrownMakeup by MarioTarteColourPop
Oct 202513.1%10.6%8.7%7.2%8.7%6.5%7.2%5.9%1.4%2.6%3.2%3.2%2.1%3.2%2.1%
Nov 202517.3%9.5%5.2%6.3%21.1%5.6%6.3%4.3%1.3%1.6%3.5%2.3%2.3%2.3%1.6%
Dec 202520%10.9%7.3%7.3%7.3%6.7%7.3%4.9%1.8%2.2%3.3%2.7%2.2%2.7%2.2%
Jan 202612.9%8.6%7.1%7.1%10.5%7.9%7.1%4.7%2.1%3.2%3.2%3.2%2.1%2.6%2.6%
Feb 202612.7%10.4%8.6%7%8.6%7.8%7%5.7%2.1%2.6%3.1%2.6%2.1%2.6%2.1%
Mar 202614.5%11.8%7.9%7.9%6.5%7.2%6.5%5.3%2.9%2.9%3.5%2.9%2.9%2.9%2.4%
Apr 202613%10.7%8.8%8.8%7.2%8%7.2%5.9%3.2%2.6%3.2%2.6%2.6%2.1%2.1%
May 202612.3%10.1%8.3%8.3%6.8%7.5%5.5%4.5%3%2.5%3.7%2.5%2.5%6.8%2%
Jun 202614.1%9.5%9.5%7.8%6.4%8.6%5.2%4.3%3.5%2.9%3.5%2.9%2.3%2.9%2.3%
Jul 202616.3%8.9%8.9%7.3%7.3%8.1%7.3%4.9%3.3%2.7%3.3%2.7%2.2%2.7%2.7%
Aug 202616.1%8.8%8.8%7.2%8.8%8%5.9%4.8%3.9%2.6%3.2%2.6%2.6%2.6%2.2%
Sep 202616.3%9%9%7.3%7.3%6.8%6%4.9%4.9%3.3%3.3%2.7%2.7%2.7%2.2%

How has the Makeup by Mario and NYX Professional Makeup comparison changed over the last 12 months?

3 findings

How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

1 change

  1. In September 2026, NYX Professional Makeup lost share of searches among makeup and cosmetics brands worldwide, from 8% to 6.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Makeup by Mario’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makeup by Mario

1 branded search term

  • makeup by mario

NYX Professional Makeup

3 branded search terms

  • nyx
  • nyx makeup
  • nyx professional makeup

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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