Brandwave

Milani vs NYX Professional Makeup:Which is more popular?

In October 2026, Milani had more branded searches than NYX Professional Makeup among setting spray brands worldwide. Milani had about 49,500 branded searches, while NYX Professional Makeup had 27,100. Milani made up 8% of all setting spray brand searches we track, and NYX Professional Makeup accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about setting spray brands, Milani appeared in three of the four answers and NYX Professional Makeup in one. Milani was mentioned before NYX Professional Makeup in two out of three answers that named either.

Among setting spray brands worldwide in October 2026

Who do people search for more?

Milani, about 83% more searches than NYX Professional Makeup

Milani 49.5K searchesNYX Professional Makeup 27.1K searches

Who does AI mention more?

Milani, mentioned in 3 of 4 answers, NYX Professional Makeup in 1

Milani in 3 of 4NYX Professional Makeup in 1 of 4

Who does AI recommend more?

Milani, named ahead of NYX Professional Makeup in 2 of 3 answers

Milani first in 2NYX Professional Makeup first in 1

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Top setting spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Milani was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. NYX Professional Makeup was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Milani was listed before NYX Professional Makeup in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Urban Decay1st
  2. Charlotte Tilbury2nd
  3. ONE/SIZE3rd
  4. Milani4th
  5. NYX Professional Makeup5th
  6. e.l.f. Cosmetics–
  7. MAC–
  8. Morphe–
  9. Huda Beauty–
  10. Laura Mercier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ONE/SIZE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Urban Decay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Charlotte Tilbury3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milani3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NYX Professional Makeup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • e.l.f. Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morphe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huda Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Laura Mercier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about setting spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Milani or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Milani and NYX Professional Makeup by name. Each line represents a brand's share of searches for all ten setting spray brands we track, month by month, from English-language searches worldwide.

Milani and NYX Professional Makeup among setting spray brands worldwide, by month

Share of searches by month for Milani, NYX Professional Makeup. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyONE/SIZEUrban Decaye.l.f. CosmeticsMilaniMACMorpheNYX Professional MakeupHuda BeautyLaura Mercier
Nov 202536.7%19.4%13.3%7.1%5.8%7%3.9%3.9%1.7%1.2%
Dec 202537.8%19.9%11.2%7.3%6%5.7%4.9%4%1.8%1.5%
Jan 202630.9%24%11.1%7.2%7.2%6.8%4.8%4.8%1.8%1.2%
Feb 202628.9%22.7%12.7%8.3%6.8%6.7%6.8%4.5%1.7%0.9%
Mar 202630.9%19.7%13.5%8.8%7.2%6.8%5.9%4.8%1.4%0.79%
Apr 202628.9%22.5%12.6%8.3%8.3%6.7%5.5%4.5%2%0.59%
May 202627.7%26.4%12.1%7.9%6.5%6.4%5.3%5.3%1.9%0.57%
Jun 202628.2%26.9%12.3%8.1%6.6%5.9%5.4%4.4%1.6%0.58%
Jul 202626.3%30.9%9.5%7.6%7.6%5.5%5.1%5.1%1.9%0.54%
Aug 202625.8%30.3%9.3%9.1%7.4%5.7%5%5%1.8%0.66%
Sep 202628.2%27.1%10.1%8.1%8.1%5.9%5.4%4.5%1.6%0.72%
Oct 202627.8%26.7%10%9.8%8%5.8%5.4%4.4%1.6%0.58%

Milani and NYX Professional Makeup sell other things too, so only their searches that name this product count here, like “milani setting spray”.

How has branded search for Milani and NYX Professional Makeup changed worldwide over the last 12 months?

3 findings

How did search popularity change for setting spray brands worldwide in October 2026?

2 changes

  1. NYX Professional Makeup’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in October 2026.

  2. Estimated monthly branded searches for Milani worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in October 2026.

How are Milani’s and NYX Professional Makeup’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Milani’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milani

1 branded search term

  • milani setting spray

NYX Professional Makeup

1 branded search term

  • nyx setting spray

How the Brand Demand Index is measured

Other head-to-heads among setting spray brands

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