NYX Professional Makeup vs Rimmel:Which is searched more?
In September 2026, NYX Professional Makeup had more branded searches than Rimmel among makeup and cosmetics brands worldwide. NYX Professional Makeup was estimated to have 75.3K branded searches compared to Rimmel’s 33.1K, and held a 0.97% Share of Search versus Rimmel’s 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NYX Professional Makeup or Rimmel?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NYX Professional Makeup, Rimmel. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Hourglass | Huda Beauty | Rare Beauty | Fenty Beauty | L'Oréal Paris | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics | NYX Professional Makeup | Rimmel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3.7% | 2.5% | 3.7% | 2.5% | 2.5% | 2% | 5.5% | 0.79% | 0.41% |
| Nov 2025 | 19.9% | 10.9% | 6% | 4% | 24.3% | 7.3% | 4.9% | 1.8% | 2.7% | 2.7% | 2.7% | 1.8% | 1.5% | 1.2% | 2.2% | 0.55% | 0.24% |
| Dec 2025 | 23.5% | 12.9% | 8.6% | 4.7% | 8.6% | 8.6% | 5.8% | 2.6% | 3.2% | 2.6% | 3.2% | 2.6% | 2.1% | 1.7% | 2.6% | 0.79% | 0.42% |
| Jan 2026 | 15.3% | 10.2% | 8.4% | 5.6% | 12.4% | 8.4% | 5.6% | 3.8% | 3.8% | 2.5% | 3.1% | 3.1% | 2.5% | 1.7% | 6.9% | 0.91% | 0.41% |
| Feb 2026 | 15% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3% | 2.5% | 3% | 2.5% | 2.5% | 1.7% | 6.8% | 0.93% | 0.41% |
| Mar 2026 | 17.3% | 14.1% | 9.5% | 6.3% | 7.8% | 7.8% | 6.3% | 3.5% | 3.5% | 3.5% | 3.5% | 2.8% | 2.3% | 1.9% | 2.8% | 0.91% | 0.47% |
| Apr 2026 | 15.7% | 12.9% | 10.6% | 7.1% | 8.7% | 8.7% | 7.1% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.6% | 2.1% | 2.1% | 0.97% | 0.52% |
| May 2026 | 14.8% | 12.1% | 10% | 6.7% | 8.2% | 6.7% | 5.5% | 3% | 3% | 3% | 8.2% | 2.4% | 2.4% | 2.4% | 4.5% | 0.91% | 0.4% |
| Jun 2026 | 17.3% | 11.7% | 11.7% | 6.4% | 7.8% | 6.4% | 5.2% | 3.5% | 3.5% | 2.8% | 3.5% | 2.8% | 2.3% | 2.3% | 5.2% | 1% | 0.47% |
| Jul 2026 | 19.6% | 10.8% | 10.8% | 5.9% | 8.8% | 8.8% | 5.9% | 3.2% | 3.2% | 2.6% | 3.2% | 3.2% | 2.6% | 2.2% | 2.2% | 0.98% | 0.43% |
| Aug 2026 | 19.5% | 10.7% | 10.7% | 5.8% | 10.7% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 0.98% | 0.43% |
| Sep 2026 | 19.2% | 10.6% | 10.6% | 8.6% | 8.6% | 7.1% | 5.8% | 3.9% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 0.97% | 0.42% |
How has the NYX Professional Makeup and Rimmel comparison changed over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Rimmel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.79% to 0.97%, and its estimated monthly branded searches moved from 78.6K to 75.3K.
- Across the 12 months ending September 2026, Rimmel’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.41% to 0.42%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup rose from 18th to 17th among makeup and cosmetics brands worldwide.
Estimated monthly branded searches for Rimmel worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Hourglass: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Hourglass: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Rimmel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NYX Professional Makeup
2 branded search terms
- nyx makeup
- nyx professional makeup
Rimmel
1 branded search term
- rimmel london
Put your own brand in this comparison
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