e.l.f. Cosmetics vs NYX Professional Makeup:Which is searched more?
In September 2026, e.l.f. Cosmetics had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. e.l.f. Cosmetics was estimated to have 165K branded searches compared to NYX Professional Makeup’s 75.3K, and held a 1.9% Share of Search versus NYX Professional Makeup’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, e.l.f. Cosmetics or NYX Professional Makeup?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for e.l.f. Cosmetics, NYX Professional Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Morphe | Hourglass | MAC | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | e.l.f. Cosmetics | NYX Professional Makeup |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.1% | 11.5% | 9.4% | 9.4% | 7.8% | 6.3% | 1.6% | 3.1% | 3.7% | 2.8% | 3.5% | 3.5% | 2.3% | 3.5% | 2.3% | 1.9% | 0.74% |
| Nov 2025 | 18.5% | 10.1% | 5.5% | 22.6% | 6.8% | 4.6% | 1.4% | 2.5% | 3.4% | 1.7% | 3.7% | 2.5% | 2.5% | 2.5% | 1.7% | 1.1% | 0.51% |
| Dec 2025 | 21.6% | 11.8% | 7.9% | 7.9% | 7.9% | 5.3% | 1.9% | 3% | 4.3% | 2.4% | 3.6% | 2.9% | 2.4% | 2.9% | 2.4% | 1.6% | 0.73% |
| Jan 2026 | 14.1% | 9.4% | 7.7% | 11.5% | 7.7% | 5.2% | 2.3% | 3.4% | 3.9% | 3.5% | 3.5% | 3.5% | 2.3% | 2.8% | 2.8% | 1.6% | 0.84% |
| Feb 2026 | 13.9% | 11.4% | 9.4% | 9.4% | 7.7% | 6.3% | 2.3% | 3.1% | 4.2% | 2.8% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 1.5% | 0.86% |
| Mar 2026 | 15.9% | 12.9% | 8.7% | 7.1% | 7.1% | 5.8% | 3.2% | 3% | 3.9% | 3.2% | 3.9% | 3.2% | 3.2% | 3.2% | 2.6% | 1.7% | 0.83% |
| Apr 2026 | 14.5% | 11.9% | 9.8% | 8% | 8% | 6.5% | 3.6% | 3.1% | 4.4% | 2.9% | 3.6% | 2.9% | 2.9% | 2.4% | 2.4% | 2% | 0.89% |
| May 2026 | 13.6% | 11.2% | 9.2% | 7.5% | 6.2% | 5% | 3.4% | 2.6% | 4.1% | 2.8% | 4.1% | 2.8% | 2.8% | 7.5% | 2.2% | 2.2% | 0.84% |
| Jun 2026 | 15.7% | 10.6% | 10.6% | 7.1% | 5.8% | 4.7% | 3.9% | 2.8% | 4.3% | 3.2% | 3.9% | 3.2% | 2.6% | 3.2% | 2.6% | 2.1% | 0.94% |
| Jul 2026 | 17.8% | 9.8% | 9.8% | 8% | 8% | 5.4% | 3.6% | 2.7% | 4.7% | 2.9% | 3.6% | 2.9% | 2.4% | 2.9% | 2.9% | 2% | 0.9% |
| Aug 2026 | 17.5% | 9.6% | 9.6% | 9.6% | 6.4% | 5.3% | 4.3% | 3% | 4.8% | 2.9% | 3.5% | 2.9% | 2.9% | 2.9% | 2.3% | 1.9% | 0.88% |
| Sep 2026 | 17.2% | 9.4% | 9.4% | 7.7% | 6.3% | 5.2% | 5.2% | 5% | 4.8% | 3.5% | 3.5% | 2.8% | 2.8% | 2.8% | 2.3% | 1.9% | 0.86% |
How has the e.l.f. Cosmetics and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- e.l.f. Cosmetics was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, e.l.f. Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.74% to 0.86%, and its estimated monthly branded searches moved from 78.6K to 75.3K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup rose from 21st to 20th among makeup and cosmetics brands worldwide.
Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Huda Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
e.l.f. Cosmetics
1 branded search term
- e l f cosmetics
NYX Professional Makeup
2 branded search terms
- nyx makeup
- nyx professional makeup
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