Benefit Cosmetics vs NYX Professional Makeup:Which is more popular by branded search?
In August 2026, Benefit Cosmetics had more branded searches than NYX Professional Makeup among eyeliner brands worldwide. Benefit Cosmetics was estimated to have 40.5K branded searches compared to NYX Professional Makeup’s 14.8K, and held a 2.1% Share of Search versus NYX Professional Makeup’s 0.78%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benefit Cosmetics or NYX Professional Makeup?
Compare the eyeliner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benefit Cosmetics, NYX Professional Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oreal | Maybelline | Benefit Cosmetics | Stila | NYX Professional Makeup |
|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 43.2% | 2.6% | 0.78% | 0.78% |
| Nov 2025 | 52.3% | 42.8% | 3.2% | 0.95% | 0.78% |
| Dec 2025 | 52.6% | 43.1% | 2.6% | 0.96% | 0.78% |
| Jan 2026 | 57.3% | 38.6% | 2.3% | 1% | 0.69% |
| Feb 2026 | 57.5% | 38.8% | 1.9% | 1% | 0.7% |
| Mar 2026 | 56.9% | 38.4% | 2.3% | 1.5% | 0.84% |
| Apr 2026 | 57.2% | 38.6% | 2.3% | 1.3% | 0.69% |
| May 2026 | 57.5% | 38.8% | 1.9% | 1% | 0.7% |
| Jun 2026 | 52.8% | 43.5% | 2.1% | 0.96% | 0.64% |
| Jul 2026 | 52.7% | 43.4% | 2.1% | 0.95% | 0.78% |
| Aug 2026 | 52.6% | 43.3% | 2.1% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Benefit Cosmetics and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- Benefit Cosmetics was ahead of NYX Professional Makeup in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among eyeliner brands worldwide moved from 2.6% to 2.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 11 months ending August 2026, NYX Professional Makeup’s estimated Share of Search among eyeliner brands worldwide held steady at 0.78%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for eyeliner brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
Estimated monthly branded searches for NYX Professional Makeup worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Benefit Cosmetics’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefit Cosmetics
1 branded search term
- benefit cosmetics
NYX Professional Makeup
1 branded search term
- nyx makeup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.