How popular isDenman in search?
In August 2026, there were an estimated 22.2K branded searches for Denman worldwide which is down 18.1% over the last 11 months. Denman holds 3.7% estimated Share of Search among hairbrush brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tangle Teezer60.6%- Wet Brush18.1%
- Olivia Garden12.2%
Mason Pearson5.5%
Denman3.7%
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Which hairbrush brands compete with Denman?
Share of Search by month for Tangle Teezer, Wet Brush, Olivia Garden, Mason Pearson, Denman. The figures are in the table below the chart.
View monthly share of search table
| Month | Tangle Teezer | Wet Brush | Olivia Garden | Mason Pearson | Denman |
|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 18.4% | 10.1% | 5.5% | 4.5% |
| Nov 2025 | 61.2% | 18.4% | 10.1% | 6.7% | 3.7% |
| Dec 2025 | 55.4% | 20.3% | 11.1% | 9.1% | 4.1% |
| Jan 2026 | 53.6% | 19.6% | 13.2% | 8.8% | 4.8% |
| Feb 2026 | 53.8% | 19.8% | 13.2% | 7.2% | 5.9% |
| Mar 2026 | 55.2% | 20.2% | 13.6% | 6.1% | 5% |
| Apr 2026 | 56.6% | 20.7% | 11.4% | 6.2% | 5.1% |
| May 2026 | 59.3% | 17.8% | 11.9% | 6.5% | 4.4% |
| Jun 2026 | 59.3% | 17.8% | 11.9% | 6.5% | 4.4% |
| Jul 2026 | 57.1% | 20.9% | 11.5% | 6.3% | 4.2% |
| Aug 2026 | 60.6% | 18.1% | 12.2% | 5.5% | 3.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 368K | +22.3% | +3.5 points | |
| 2, held 2nd | 18.1% | 110K | 0% | -2.8 points | |
| 3, held 3rd | 12.2% | 74K | +22.3% | +0.7 points | |
| 4, held 4th | 5.5% | 33.1K | 0% | -0.8 points | |
| 5, held 5th | 3.7% | 22.2K | 0% | -0.6 points |
60.6%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
18.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -2.8 points.
12.2%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
5.5%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Denman3.7%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.
Compare search popularity between Denman and its closest rivals
How has branded search demand for Denman changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Denman worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Denman’s estimated Share of Search among hairbrush brands worldwide decreased from 4.5% to 3.7%.
- Across the 11 months ending August 2026, Denman’s estimated Share of Search among hairbrush brands worldwide peaked at 5.9% in February 2026 and was lowest at 3.7% in August 2026.
How did search popularity change for hairbrush brands worldwide in August 2026?
5 changes
In August 2026, Tangle Teezer gained estimated Share of Search among hairbrush brands worldwide, from 57.1% to 60.6%.
In August 2026, Olivia Garden gained estimated Share of Search among hairbrush brands worldwide, from 11.5% to 12.2%.
In August 2026, Wet Brush lost estimated Share of Search among hairbrush brands worldwide, from 20.9% to 18.1%.
In August 2026, Mason Pearson lost estimated Share of Search among hairbrush brands worldwide, from 6.3% to 5.5%.
In August 2026, Denman lost estimated Share of Search among hairbrush brands worldwide, from 4.2% to 3.7%.
Where does Denman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Combs brands | 5th of 6 | 3.6% | Show ranking |
| Hairbrush brands | 5th of 5 | 3.7% | Shown above |
How is Denman measured?
Brandwave collects information about searches that people make online using Denman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- denman
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Is Denman your brand?
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