Brandwave

How popular isTangle Teezer in search?

In August 2026, there were an estimated 368K branded searches for Tangle Teezer worldwide which held steady over the last 11 months. Tangle Teezer holds 60.6% estimated Share of Search among hairbrush brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tangle Teezer60.6%
  2. Wet Brush18.1%
  3. Olivia Garden12.2%
  4. Mason Pearson5.5%
  5. Denman3.7%
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Which hairbrush brands compete with Tangle Teezer?

Tangle Teezer against hairbrush brands worldwide, by month

Share of Search by month for Tangle Teezer, Wet Brush, Olivia Garden, Mason Pearson, Denman. The figures are in the table below the chart.

View monthly share of search table
MonthTangle TeezerWet BrushOlivia GardenMason PearsonDenman
Oct 202561.5%18.4%10.1%5.5%4.5%
Nov 202561.2%18.4%10.1%6.7%3.7%
Dec 202555.4%20.3%11.1%9.1%4.1%
Jan 202653.6%19.6%13.2%8.8%4.8%
Feb 202653.8%19.8%13.2%7.2%5.9%
Mar 202655.2%20.2%13.6%6.1%5%
Apr 202656.6%20.7%11.4%6.2%5.1%
May 202659.3%17.8%11.9%6.5%4.4%
Jun 202659.3%17.8%11.9%6.5%4.4%
Jul 202657.1%20.9%11.5%6.3%4.2%
Aug 202660.6%18.1%12.2%5.5%3.7%
Sep 2026—————
  1. Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Wet Brush

    18.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Olivia Garden

    12.2%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  4. Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Denman

    3.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between Tangle Teezer and its closest rivals

How has branded search demand for Tangle Teezer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tangle Teezer worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Tangle Teezer’s estimated Share of Search among hairbrush brands worldwide decreased from 61.5% to 60.6%.
  • Across the 11 months ending August 2026, Tangle Teezer’s estimated Share of Search among hairbrush brands worldwide peaked at 61.5% in October 2025 and was lowest at 53.6% in January 2026.

How did search popularity change for hairbrush brands worldwide in August 2026?

  1. In August 2026, Tangle Teezer gained estimated Share of Search among hairbrush brands worldwide, from 57.1% to 60.6%.

  2. In August 2026, Olivia Garden gained estimated Share of Search among hairbrush brands worldwide, from 11.5% to 12.2%.

  3. In August 2026, Wet Brush lost estimated Share of Search among hairbrush brands worldwide, from 20.9% to 18.1%.

  4. In August 2026, Mason Pearson lost estimated Share of Search among hairbrush brands worldwide, from 6.3% to 5.5%.

  5. In August 2026, Denman lost estimated Share of Search among hairbrush brands worldwide, from 4.2% to 3.7%.

Where does Tangle Teezer compete?

Tangle Teezer is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair clips brands2nd of 636.6%Show ranking
Combs brands1st of 659.1%Show ranking
Hairbrush brands1st of 560.6%Shown above

How is Tangle Teezer measured?

Brandwave collects information about searches that people make online using Tangle Teezer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tangle teezer

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How the Brand Demand Index is measured

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Is Tangle Teezer your brand?

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