Brandwave

Diane vs Tangle Teezer:Which is more popular by branded search?

In August 2026, Tangle Teezer had more branded searches than Diane among combs brands worldwide. Tangle Teezer was estimated to have 368K branded searches compared to Diane’s 135K, and held a 59.1% Share of Search versus Diane’s 21.7%. These are worldwide searches for English-language branded terms.

Share of Search among combs brands worldwide in August 2026Which is more popular in search, Diane or Tangle Teezer?
Diane21.7%135K searches
vs
Tangle Teezer59.1%368K searches

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Which is more popular in search, Diane or Tangle Teezer?

Compare the combs brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Diane and Tangle Teezer among combs brands worldwide, by month

Share of Search by month for Tangle Teezer, Diane. The figures are in the table below the chart.

View monthly share of search table
MonthTangle TeezerDianeConairMason PearsonDenmanKent
Oct 202549.1%32.8%9.9%4.4%3.6%0.17%
Nov 202561.1%18.3%10%6.7%3.7%0.14%
Dec 202553.9%19.8%13.3%8.9%4%0.28%
Jan 202651.2%23%12.6%8.4%4.6%0.17%
Feb 202648.9%26.9%12%6.6%5.4%0.2%
Mar 202653.9%24.2%10.8%5.9%4.9%0.29%
Apr 202653.9%24.2%10.8%5.9%4.9%0.34%
May 202653.1%23.8%13.1%5.8%3.9%0.28%
Jun 202653%23.8%13%5.8%3.9%0.42%
Jul 202654.3%24.4%10.9%6%4%0.43%
Aug 202659.1%21.7%9.7%5.3%3.6%0.71%
Sep 2026——————

How has the Diane and Tangle Teezer comparison changed over the last 12 months?

  • Tangle Teezer was ahead of Diane in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Diane’s estimated Share of Search among combs brands worldwide moved from 32.8% to 21.7%, and its estimated monthly branded searches moved from 246K to 135K.
  • Across the 11 months ending August 2026, Tangle Teezer’s estimated Share of Search among combs brands worldwide moved from 49.1% to 59.1%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for combs brands worldwide in August 2026?

  1. In August 2026, Tangle Teezer gained estimated Share of Search among combs brands worldwide, from 54.3% to 59.1%.

  2. In August 2026, Diane lost estimated Share of Search among combs brands worldwide, from 24.4% to 21.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Diane’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diane

1 branded search term

  • diane

Tangle Teezer

1 branded search term

  • tangle teezer

How the Brand Demand Index is measured

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