How popular isDiane in search?
In August 2026, there were an estimated 135K branded searches for Diane worldwide which is down 45.1% over the last 11 months. Diane holds 21.7% estimated Share of Search among combs brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tangle Teezer59.1%
Diane21.7%Conair9.7%
Mason Pearson5.3%
Denman3.6%
Kent0.71%
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Which combs brands compete with Diane?
Share of Search by month for Tangle Teezer, Diane, Conair, Mason Pearson, Denman. The figures are in the table below the chart.
View monthly share of search table
| Month | Tangle Teezer | Diane | Conair | Mason Pearson | Denman | Kent |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 32.8% | 9.9% | 4.4% | 3.6% | 0.17% |
| Nov 2025 | 61.1% | 18.3% | 10% | 6.7% | 3.7% | 0.14% |
| Dec 2025 | 53.9% | 19.8% | 13.3% | 8.9% | 4% | 0.28% |
| Jan 2026 | 51.2% | 23% | 12.6% | 8.4% | 4.6% | 0.17% |
| Feb 2026 | 48.9% | 26.9% | 12% | 6.6% | 5.4% | 0.2% |
| Mar 2026 | 53.9% | 24.2% | 10.8% | 5.9% | 4.9% | 0.29% |
| Apr 2026 | 53.9% | 24.2% | 10.8% | 5.9% | 4.9% | 0.34% |
| May 2026 | 53.1% | 23.8% | 13.1% | 5.8% | 3.9% | 0.28% |
| Jun 2026 | 53% | 23.8% | 13% | 5.8% | 3.9% | 0.42% |
| Jul 2026 | 54.3% | 24.4% | 10.9% | 6% | 4% | 0.43% |
| Aug 2026 | 59.1% | 21.7% | 9.7% | 5.3% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 368K | +22.3% | +4.7 points | |
| 2, held 2nd | 21.7% | 135K | 0% | -2.7 points | |
| 3, held 3rd | 9.7% | 60.5K | 0% | -1.2 points | |
| 4, held 4th | 5.3% | 33.1K | 0% | -0.7 points | |
| 5, held 5th | 3.6% | 22.2K | 0% | -0.4 points | |
| 6, held 6th | 0.71% | 4.4K | +83.3% | +0.3 points |
59.1%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.7 points.
2.
Diane21.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.7 points.
3.
9.7%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.3%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Denman3.6%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Kent0.71%
Held 6th. 4.4K estimated branded searches, +83.3% vs prior month. Share +0.3 points.
Compare search popularity between Diane and its closest rivals
How has branded search demand for Diane changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Diane worldwide fell from 246K to 135K.
- Across the 11 months ending August 2026, Diane’s estimated Share of Search among combs brands worldwide decreased from 32.8% to 21.7%.
- Across the 11 months ending August 2026, Diane’s estimated Share of Search among combs brands worldwide peaked at 32.8% in October 2025 and was lowest at 18.3% in November 2025.
How did search popularity change for combs brands worldwide in August 2026?
6 changes
In August 2026, Tangle Teezer gained estimated Share of Search among combs brands worldwide, from 54.3% to 59.1%.
In August 2026, Diane lost estimated Share of Search among combs brands worldwide, from 24.4% to 21.7%.
In August 2026, Conair lost estimated Share of Search among combs brands worldwide, from 10.9% to 9.7%.
In August 2026, Mason Pearson lost estimated Share of Search among combs brands worldwide, from 6% to 5.3%.
Estimated monthly branded searches for Kent worldwide rose 238.5% over 11 measured months, from 1.3K to 4.4K in August 2026.
Estimated monthly branded searches for Denman worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Diane measured?
Brandwave collects information about searches that people make online using Diane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diane
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Is Diane your brand?
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