Brandwave

Denman vs Wet Brush:Which is more popular by branded search?

In August 2026, Wet Brush had more branded searches than Denman among hairbrush brands worldwide. Wet Brush was estimated to have 110K branded searches compared to Denman’s 22.2K, and held an 18.1% Share of Search versus Denman’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among hairbrush brands worldwide in August 2026Which is more popular in search, Denman or Wet Brush?
Denman3.7%22.2K searches
vs
Wet Brush18.1%110K searches

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Which is more popular in search, Denman or Wet Brush?

Compare the hairbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Denman and Wet Brush among hairbrush brands worldwide, by month

Share of Search by month for Wet Brush, Denman. The figures are in the table below the chart.

View monthly share of search table
MonthTangle TeezerWet BrushOlivia GardenMason PearsonDenman
Oct 202561.5%18.4%10.1%5.5%4.5%
Nov 202561.2%18.4%10.1%6.7%3.7%
Dec 202555.4%20.3%11.1%9.1%4.1%
Jan 202653.6%19.6%13.2%8.8%4.8%
Feb 202653.8%19.8%13.2%7.2%5.9%
Mar 202655.2%20.2%13.6%6.1%5%
Apr 202656.6%20.7%11.4%6.2%5.1%
May 202659.3%17.8%11.9%6.5%4.4%
Jun 202659.3%17.8%11.9%6.5%4.4%
Jul 202657.1%20.9%11.5%6.3%4.2%
Aug 202660.6%18.1%12.2%5.5%3.7%
Sep 2026—————

How has the Denman and Wet Brush comparison changed over the last 12 months?

  • Wet Brush was ahead of Denman in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Denman’s estimated Share of Search among hairbrush brands worldwide moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 11 months ending August 2026, Wet Brush’s estimated Share of Search among hairbrush brands worldwide moved from 18.4% to 18.1%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for hairbrush brands worldwide in August 2026?

  1. In August 2026, Wet Brush lost estimated Share of Search among hairbrush brands worldwide, from 20.9% to 18.1%.

  2. In August 2026, Denman lost estimated Share of Search among hairbrush brands worldwide, from 4.2% to 3.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Denman’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denman

1 branded search term

  • denman

Wet Brush

1 branded search term

  • wet brush

How the Brand Demand Index is measured

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