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Hair dye brands:Which brands are most popular in search?

In August 2026, L'Oreal was the most searched among hair dye brands worldwide, with an estimated 1M branded searches and 56.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. L'Oreal56.4%
  2. Garnier31%
  3. Revlon11.3%
  4. Clairol0.68%
  5. Schwarzkopf0.56%

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Share of SearchLeaderboard

Compare the hair colour brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair dye brands worldwide, by month

Share of Search by month for L'Oreal, Garnier, Revlon. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealGarnierRevlonClairolSchwarzkopf
Oct 202559.8%27%12.1%0.73%0.49%
Nov 202563%23.2%12.7%0.62%0.42%
Dec 202563%23.2%12.7%0.62%0.42%
Jan 202663%23.2%12.7%0.62%0.42%
Feb 202664.5%23.8%10.6%0.52%0.52%
Mar 202661.2%27.6%10.1%0.5%0.61%
Apr 202661.3%27.6%10.1%0.5%0.5%
May 202661.3%27.7%10.1%0.41%0.5%
Jun 202657.6%31.7%9.5%0.57%0.7%
Jul 202656.3%31%11.3%0.56%0.83%
Aug 202656.4%31%11.3%0.68%0.56%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.L'Oreal

    56.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Garnier

    31%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Revlon

    11.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clairol

    0.68%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Schwarzkopf

    0.56%

    Moved from 4th to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among hair dye brands worldwide?

In August 2026, L'Oreal was the most searched among hair dye brands worldwide, with an estimated 1M branded searches and 56.4% estimated Share of Search within this set. Garnier is in 2nd place, 25.4 percentage points behind at 31% Share of Search.

Global hair dye brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
L'Oreal59.8% → 56.4%64.5%Feb 202656.3%Jul 20261st
Garnier27% → 31%31.7%Jun 202623.2%Nov 20252nd
Revlon12.1% → 11.3%12.7%Nov 20259.5%Jun 20263rd
Clairol0.73% → 0.68%0.73%Oct 20250.41%May 20264th
Schwarzkopf0.49% → 0.56%0.83%Jul 20260.42%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair dye brands worldwide decreased from 59.8% to 56.4%.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair dye brands worldwide increased from 27% to 31%.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair dye brands worldwide decreased from 12.1% to 11.3%.
  • Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair dye brands worldwide peaked at 64.5% in February 2026 and was lowest at 56.3% in July 2026.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair dye brands worldwide peaked at 31.7% in June 2026 and was lowest at 23.2% in November 2025.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair dye brands worldwide peaked at 12.7% in November 2025 and was lowest at 9.5% in June 2026.
  • Across the 11 months ending August 2026, Clairol and Schwarzkopf held steady: their estimated Share of Search among hair dye brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hair dye brands worldwide in August 2026?

  1. In August 2026, Clairol rose from 5th to 4th among hair dye brands worldwide.

  2. In August 2026, Schwarzkopf fell from 4th to 5th among hair dye brands worldwide.

  3. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  4. Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

How the Brand Demand Index is measured

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