Brandwave

Huda Beauty vs NYX Professional Makeup:Which is more popular?

In October 2026, NYX Professional Makeup had more branded searches than Huda Beauty among setting spray brands worldwide. NYX Professional Makeup had about 27,100 branded searches, while Huda Beauty had 9,900. NYX Professional Makeup made up 4.4% of all setting spray brand searches we track, and Huda Beauty accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about setting spray brands, NYX Professional Makeup appeared in one of the four answers and Huda Beauty in none.

Among setting spray brands worldwide in October 2026

Who do people search for more?

NYX Professional Makeup, about 3 searches for every 1 for Huda Beauty

NYX Professional Makeup 27.1K searchesHuda Beauty 9.9K searches

Who does AI mention more?

NYX Professional Makeup, mentioned in 1 of 4 answers, Huda Beauty in 0

NYX Professional Makeup in 1 of 4Huda Beauty in 0 of 4

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Top setting spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NYX Professional Makeup was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Huda Beauty did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Urban Decay1st
  2. Charlotte Tilbury2nd
  3. ONE/SIZE3rd
  4. Milani4th
  5. NYX Professional Makeup5th
  6. e.l.f. Cosmetics–
  7. MAC–
  8. Morphe–
  9. Huda Beauty–
  10. Laura Mercier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ONE/SIZE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Urban Decay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Charlotte Tilbury3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milani3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NYX Professional Makeup1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • e.l.f. Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morphe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huda Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Laura Mercier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about setting spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Huda Beauty or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Huda Beauty and NYX Professional Makeup by name. Each line represents a brand's share of searches for all ten setting spray brands we track, month by month, from English-language searches worldwide.

Huda Beauty and NYX Professional Makeup among setting spray brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Huda Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyONE/SIZEUrban Decaye.l.f. CosmeticsMilaniMACMorpheNYX Professional MakeupHuda BeautyLaura Mercier
Nov 202536.7%19.4%13.3%7.1%5.8%7%3.9%3.9%1.7%1.2%
Dec 202537.8%19.9%11.2%7.3%6%5.7%4.9%4%1.8%1.5%
Jan 202630.9%24%11.1%7.2%7.2%6.8%4.8%4.8%1.8%1.2%
Feb 202628.9%22.7%12.7%8.3%6.8%6.7%6.8%4.5%1.7%0.9%
Mar 202630.9%19.7%13.5%8.8%7.2%6.8%5.9%4.8%1.4%0.79%
Apr 202628.9%22.5%12.6%8.3%8.3%6.7%5.5%4.5%2%0.59%
May 202627.7%26.4%12.1%7.9%6.5%6.4%5.3%5.3%1.9%0.57%
Jun 202628.2%26.9%12.3%8.1%6.6%5.9%5.4%4.4%1.6%0.58%
Jul 202626.3%30.9%9.5%7.6%7.6%5.5%5.1%5.1%1.9%0.54%
Aug 202625.8%30.3%9.3%9.1%7.4%5.7%5%5%1.8%0.66%
Sep 202628.2%27.1%10.1%8.1%8.1%5.9%5.4%4.5%1.6%0.72%
Oct 202627.8%26.7%10%9.8%8%5.8%5.4%4.4%1.6%0.58%

NYX Professional Makeup and Huda Beauty sell other things too, so only their searches that name this product count here, like “nyx setting spray”.

How has branded search for Huda Beauty and NYX Professional Makeup changed worldwide over the last 12 months?

3 findings

How did search popularity change for setting spray brands worldwide in October 2026?

2 changes

  1. NYX Professional Makeup’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in October 2026.

  2. Estimated monthly branded searches for Huda Beauty worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in October 2026.

How are Huda Beauty’s and NYX Professional Makeup’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Huda Beauty’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huda Beauty

1 branded search term

  • huda beauty setting spray

NYX Professional Makeup

1 branded search term

  • nyx setting spray

How the Brand Demand Index is measured

Other head-to-heads among setting spray brands

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