Brandwave

CoverGirl vs Too Faced:Which is more popular?

In October 2026, Too Faced had more branded searches than CoverGirl among makeup and cosmetics brands worldwide. Too Faced had about 165,000 branded searches, while CoverGirl had 49,500. Too Faced made up 1.6% of all makeup and cosmetics brand searches we track, and CoverGirl accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Too Faced appeared in one of the five answers and CoverGirl in none.

Among makeup and cosmetics brands worldwide in October 2026

Who do people search for more?

Too Faced, about 3 searches for every 1 for CoverGirl

Too Faced 165K searchesCoverGirl 49.5K searches

Who does AI mention more?

Too Faced, mentioned in 1 of 5 answers, CoverGirl in 0

Too Faced in 1 of 5CoverGirl in 0 of 5

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Too Faced was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CoverGirl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. NYX Professional Makeup7th
  8. Makeup by Mario8th
  9. +2 more
  10. Too Faced11th
  11. +5 more
  12. CoverGirl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Too Faced1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoverGirl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is CoverGirl or Too Faced more popular in search?

This chart shows how often people search Google for CoverGirl and Too Faced by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

CoverGirl and Too Faced among makeup and cosmetics brands worldwide, by month

Share of searches by month for Too Faced, CoverGirl. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderHuda BeautyMaybellineNYX Professional MakeupCliniqueRare BeautyFenty BeautyMorpheKylie CosmeticsL'Oréal ParisMakeup by MarioNARSBobbi BrownColourPopToo FacedCoverGirl
Nov 202517.2%9.4%21%5.1%5.6%6.3%6.3%4.2%1.3%1.9%1.5%2.3%3.5%2.3%1.5%2.3%0.25%
Dec 202519.9%10.9%7.3%7.3%6.6%7.3%7.3%4.9%1.8%2.2%2.2%2.2%3.3%2.7%2.2%1.8%0.44%
Jan 202612.9%8.6%10.5%7.1%7.8%7.1%7.1%4.7%2.1%5.8%3.2%2.1%3.2%3.2%2.6%1.7%0.52%
Feb 202612.6%10.4%8.5%8.5%7.8%7%7%5.7%2.1%5.7%2.5%2.1%3.1%2.5%2.1%1.4%0.63%
Mar 202614.4%11.7%6.4%7.9%7.2%7.9%6.4%5.3%2.9%2.4%2.9%2.9%3.5%2.9%2.4%1.6%0.58%
Apr 202613%10.6%7.2%8.7%8%8.7%7.2%5.8%3.2%1.8%2.6%2.6%3.2%2.6%2.1%1.4%0.53%
May 202612.2%10%6.7%8.2%7.5%8.2%5.5%4.5%3%3.7%2.5%2.5%3.7%2.5%2%1.7%0.61%
Jun 202614%9.5%6.3%9.5%8.6%7.7%5.2%4.2%3.5%4.2%2.8%2.3%3.5%2.8%2.3%1.6%0.57%
Jul 202616.1%8.8%7.2%8.8%8%7.2%7.2%4.8%3.2%1.8%2.6%2.2%3.2%2.6%2.6%1.5%0.53%
Aug 202615.9%8.7%8.7%8.7%8%7.2%5.8%4.8%3.9%1.8%2.6%2.6%3.2%2.6%2.1%1.4%0.53%
Sep 202616.2%8.9%7.2%8.9%6.7%7.2%5.9%4.8%4.8%1.8%3.2%2.6%3.2%2.6%2.2%1.5%0.53%
Oct 202614.4%9.6%7.9%7.9%7.2%6.4%6.4%5.3%5.3%3.5%2.9%2.9%2.9%2.4%2.4%1.6%0.47%

How has branded search for CoverGirl and Too Faced changed worldwide over the last 12 months?

3 findings

How did search popularity change for makeup and cosmetics brands worldwide in October 2026?

2 changes

  1. In October 2026, CoverGirl fell from 23rd to 24th among makeup and cosmetics brands worldwide.

  2. Estimated monthly branded searches for Too Faced worldwide fell 63.3% over 12 measured months, from 450K to 165K in October 2026.

How are CoverGirl’s and Too Faced’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CoverGirl’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoverGirl

1 branded search term

  • covergirl

Too Faced

1 branded search term

  • too faced

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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