L'Oreal vs Too Faced:Which is more popular by branded search?
In August 2026, L'Oreal had more branded searches than Too Faced among mascara brands worldwide. L'Oreal was estimated to have 1M branded searches compared to Too Faced’s 135K, and held a 50% Share of Search versus Too Faced’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, L'Oreal or Too Faced?
Compare the mascara brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Oreal, Too Faced. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oreal | Maybelline | Too Faced | Benefit Cosmetics | Essence |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 40.9% | 6.7% | 2.5% | <0.01% |
| Nov 2025 | 44.5% | 36.4% | 16.4% | 2.7% | <0.01% |
| Dec 2025 | 48.3% | 39.6% | 9.7% | 2.4% | <0.01% |
| Jan 2026 | 53.2% | 35.9% | 8.8% | 2.2% | <0.01% |
| Feb 2026 | 55% | 37.1% | 6.1% | 1.8% | <0.01% |
| Mar 2026 | 54% | 36.5% | 7.3% | 2.2% | <0.01% |
| Apr 2026 | 54.8% | 36.9% | 6.1% | 2.2% | <0.01% |
| May 2026 | 54.3% | 36.6% | 7.3% | 1.8% | <0.01% |
| Jun 2026 | 50% | 41.2% | 6.8% | 2% | 0.07% |
| Jul 2026 | 50% | 41.2% | 6.8% | 2% | 0.04% |
| Aug 2026 | 50% | 41.2% | 6.8% | 2% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the L'Oreal and Too Faced comparison changed over the last 12 months?
3 findings
- L'Oreal was ahead of Too Faced in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among mascara brands worldwide moved from 49.9% to 50%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among mascara brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for mascara brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using L'Oreal’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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