Brandwave

How popular isL'Oreal in search?

In August 2026, there were an estimated 1M branded searches for L'Oreal worldwide which is down 18% over the last 11 months. L'Oreal holds 50% estimated Share of Search among mascara brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. L'Oreal50%
  2. Maybelline41.2%
  3. Too Faced6.8%
  4. Benefit Cosmetics2%
  5. Essence0.03%
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Which mascara brands compete with L'Oreal?

L'Oreal against mascara brands worldwide, by month

Share of Search by month for L'Oreal, Maybelline, Too Faced, Benefit Cosmetics. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealMaybellineToo FacedBenefit CosmeticsEssence
Oct 202549.9%40.9%6.7%2.5%<0.01%
Nov 202544.5%36.4%16.4%2.7%<0.01%
Dec 202548.3%39.6%9.7%2.4%<0.01%
Jan 202653.2%35.9%8.8%2.2%<0.01%
Feb 202655%37.1%6.1%1.8%<0.01%
Mar 202654%36.5%7.3%2.2%<0.01%
Apr 202654.8%36.9%6.1%2.2%<0.01%
May 202654.3%36.6%7.3%1.8%<0.01%
Jun 202650%41.2%6.8%2%0.07%
Jul 202650%41.2%6.8%2%0.04%
Aug 202650%41.2%6.8%2%0.03%
Sep 2026—————

  1. 1.L'Oreal

    50%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    41.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Too Faced

    6.8%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Benefit Cosmetics

    2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Essence

    0.03%

    Held 5th. 590 estimated branded searches, -33% vs prior month. Share 0 points.

Compare search popularity between L'Oreal and its closest rivals

How has branded search demand for L'Oreal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for L'Oreal worldwide fell from 1.2M to 1M.
  • Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among mascara brands worldwide peaked at 55% in February 2026 and was lowest at 44.5% in November 2025.

How did search popularity change for mascara brands worldwide in August 2026?

  1. Maybelline’s estimated Share of Search among mascara brands worldwide has gained ground for 3 months in a row, from 36.6% to 41.2% in August 2026.

  2. Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.

  3. Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

  4. Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

Where does L'Oreal compete?

L'Oreal is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mascara brands1st of 550%Shown above
Eyeliner brands1st of 552.6%Show ranking
Hair colour1st of 656.1%Show ranking
Hair dye brands1st of 556.4%Show ranking

How is L'Oreal measured?

Brandwave collects information about searches that people make online using L'Oreal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • loreal

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How the Brand Demand Index is measured

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