Klorane vs L'Oreal:Which is searched more?
In September 2026, L'Oreal had more branded searches than Klorane among eye makeup remover brands worldwide. L'Oreal was estimated to have 1M branded searches compared to Klorane’s 210, and held a 16% Share of Search versus Klorane’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Klorane or L'Oreal?
Compare the eye makeup remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Oreal, Klorane. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Cetaphil | L'Oreal | Neutrogena | Estée Lauder | Clinique | Klorane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 14.5% | 14.9% | 17.7% | 11.9% | <0.01% |
| Nov 2025 | 26.3% | 14.3% | 11.7% | 11.9% | 21.5% | 14.3% | <0.01% |
| Dec 2025 | 28.6% | 12.8% | 12.8% | 13.8% | 19.2% | 12.8% | <0.01% |
| Jan 2026 | 30.4% | 16.6% | 13.6% | 14.7% | 13.6% | 11.2% | <0.01% |
| Feb 2026 | 32.2% | 14.4% | 14.4% | 14.9% | 14.4% | 9.7% | <0.01% |
| Mar 2026 | 33.5% | 14.9% | 12.2% | 14.4% | 14.9% | 10.1% | <0.01% |
| Apr 2026 | 34.5% | 15.4% | 12.6% | 14.6% | 12.6% | 10.4% | <0.01% |
| May 2026 | 35.5% | 13% | 13% | 15% | 13% | 10.7% | <0.01% |
| Jun 2026 | 33.3% | 14.9% | 14.9% | 14.7% | 12.2% | 10% | <0.01% |
| Jul 2026 | 33.5% | 14.9% | 14.9% | 14.3% | 12.3% | 10.1% | <0.01% |
| Aug 2026 | 32.4% | 14.5% | 14.5% | 17% | 11.9% | 9.7% | <0.01% |
| Sep 2026 | 29.2% | 16% | 16% | 14.9% | 13.1% | 10.7% | <0.01% |
How has the Klorane and L'Oreal comparison changed over the last 12 months?
3 findings
- L'Oreal was ahead of Klorane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klorane’s estimated Share of Search among eye makeup remover brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, L'Oreal’s estimated Share of Search among eye makeup remover brands worldwide moved from 14.5% to 16%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for eye makeup remover brands worldwide in September 2026?
2 changes
In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 16% estimated Share of Search.
Estimated monthly branded searches for Klorane worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Other head-to-heads among eye makeup remover brands
La Roche-Posay vs Cetaphil: compare search popularity- La Roche-Posay vs L'Oreal: compare search popularity
La Roche-Posay vs Neutrogena: compare search popularity
La Roche-Posay vs Estée Lauder: compare search popularity
- Cetaphil vs L'Oreal: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Klorane’s and L'Oreal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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