L'Oreal vs Wella:Which is more popular by branded search?
In August 2026, L'Oreal had more branded searches than Wella among hair colour worldwide. L'Oreal was estimated to have 1M branded searches compared to Wella’s 9.9K, and held a 56.1% Share of Search versus Wella’s 0.56%. These are worldwide searches for English-language branded terms.
Follow L'Oreal vs Wella and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, L'Oreal or Wella?
Compare the hair colour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Oreal, Wella. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oreal | Garnier | Revlon | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 26.8% | 12% | 0.72% | 0.48% | 0.48% |
| Nov 2025 | 62.7% | 23.1% | 12.6% | 0.62% | 0.42% | 0.51% |
| Dec 2025 | 62.6% | 23.1% | 12.6% | 0.62% | 0.42% | 0.62% |
| Jan 2026 | 62.6% | 23.1% | 12.6% | 0.62% | 0.42% | 0.62% |
| Feb 2026 | 64.1% | 23.6% | 10.6% | 0.52% | 0.52% | 0.64% |
| Mar 2026 | 60.8% | 27.4% | 10% | 0.49% | 0.6% | 0.6% |
| Apr 2026 | 61% | 27.5% | 10% | 0.49% | 0.49% | 0.49% |
| May 2026 | 61.1% | 27.5% | 10.1% | 0.41% | 0.5% | 0.41% |
| Jun 2026 | 57.2% | 31.5% | 9.4% | 0.57% | 0.69% | 0.57% |
| Jul 2026 | 55.9% | 30.8% | 11.2% | 0.55% | 0.83% | 0.68% |
| Aug 2026 | 56.1% | 30.8% | 11.3% | 0.68% | 0.56% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
How has the L'Oreal and Wella comparison changed over the last 12 months?
3 findings
- L'Oreal was ahead of Wella in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide moved from 59.5% to 56.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, Wella’s estimated Share of Search among hair colour worldwide moved from 0.48% to 0.56%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for hair colour worldwide in August 2026?
2 changes
In August 2026, Wella fell from 5th to 6th among hair colour worldwide.
Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using L'Oreal’s and Wella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.