L'Oreal vs Redken:Which is more popular?
In September 2026, L'Oreal had more branded searches than Redken among hair color brands worldwide. L'Oreal had about 1 million branded searches, while Redken had 301,000. L'Oreal made up 64.2% of all hair color brand searches we track, and Redken accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about hair color brands, L'Oreal appeared in four of the five answers and Redken in one. L'Oreal was mentioned before Redken in every answer that named either.
Who do people search for more?
L'Oreal, about 3 searches for every 1 for Redken
Who does AI mention more?
L'Oreal, mentioned in 4 of 5 answers, Redken in 1
Who does AI recommend more?
L'Oreal, named ahead of Redken in 4 of 4 answers
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Top hair color brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oreal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Redken was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. L'Oreal was listed before Redken in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- L'Oreal1st
Clairol2nd
Revlon3rd
Schwarzkopf4th
Wella5th
Redken6th
Garnier Nutrisse7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oreal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clairol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revlon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwarzkopf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garnier Nutrisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hair color brands
5 answers
Asked ChatGPT
“Which hair color brand should I buy?”
Asked ChatGPT
“What are the best hair color brands?”
Asked ChatGPT
“What's the best hair color brand for covering grey hair?”
Searched Google, AI Overview
“hair color brands”
Searched Google, AI Overview
“best hair color”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is L'Oreal or Redken more popular in search?
This chart shows how often people search Google for L'Oreal and Redken by name. Each line represents a brand's share of searches for all seven hair color brands we track, month by month, from English-language searches worldwide.
Share of searches by month for L'Oreal, Redken. The figures are in the table below the chart.
View monthly share of searches table
| Month | L'Oreal | Redken | Revlon | Garnier Nutrisse | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 18.7% | 15.3% | 1.7% | 0.92% | 0.62% | 0.62% |
| Nov 2025 | 60% | 22.1% | 14.8% | 1.3% | 0.73% | 0.49% | 0.59% |
| Dec 2025 | 59.8% | 22% | 14.7% | 1.6% | 0.72% | 0.48% | 0.72% |
| Jan 2026 | 59.8% | 22% | 14.7% | 1.6% | 0.72% | 0.48% | 0.72% |
| Feb 2026 | 64.3% | 19.3% | 12.9% | 1.4% | 0.64% | 0.64% | 0.78% |
| Mar 2026 | 61.3% | 22.6% | 12.3% | 1.7% | 0.61% | 0.74% | 0.74% |
| Apr 2026 | 64.2% | 19.3% | 12.9% | 1.7% | 0.64% | 0.64% | 0.64% |
| May 2026 | 64.5% | 19.4% | 13% | 1.4% | 0.52% | 0.64% | 0.52% |
| Jun 2026 | 65.8% | 19.8% | 10.9% | 1.5% | 0.65% | 0.8% | 0.65% |
| Jul 2026 | 63.9% | 19.2% | 12.8% | 1.7% | 0.63% | 0.95% | 0.77% |
| Aug 2026 | 64.1% | 19.3% | 12.9% | 1.7% | 0.78% | 0.63% | 0.63% |
| Sep 2026 | 64.2% | 19.3% | 12.9% | 1.7% | 0.78% | 0.52% | 0.52% |
How has the L'Oreal and Redken comparison changed over the last 12 months?
3 findings
- L'Oreal was ahead of Redken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, L'Oreal’s share of searches among hair color brands worldwide moved from 62.2% to 64.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Redken’s share of searches among hair color brands worldwide moved from 18.7% to 19.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for hair color brands worldwide in September 2026?
0 changes
Neither L'Oreal nor Redken moved beyond provider rounding among hair color brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using L'Oreal’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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