Tom Ford vs Too Faced:Which is more popular?
In September 2026, Tom Ford had more branded searches than Too Faced among eyeshadow brands worldwide. Tom Ford had about 1.2 million branded searches, while Too Faced had 135,000. Tom Ford made up 23.1% of all eyeshadow brand searches we track, and Too Faced accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about eyeshadow brands, neither Tom Ford nor Too Faced appeared in any of the five answers.
Who do people search for more?
Tom Ford, about 9 searches for every 1 for Too Faced
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top eyeshadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Tom Ford nor Too Faced showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eyeshadow brands
5 answers
Asked ChatGPT
“Which eyeshadow brand should I buy?”
Asked ChatGPT
“What are the best eyeshadow brands?”
Asked ChatGPT
“What's the best eyeshadow brand for everyday makeup?”
Searched Google, AI Overview
“best eyeshadow brand”
Searched Google, AI Overview
“eyeshadow for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Tom Ford or Too Faced more popular in search?
This chart shows how often people search Google for Tom Ford and Too Faced by name. Each line represents a brand's share of searches for all 15 eyeshadow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tom Ford, Too Faced. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tom Ford | Estée Lauder | Maybelline | Clinique | NARS | Bobbi Brown | Makeup by Mario | ColourPop | Anastasia Beverly Hills | e.l.f. Cosmetics | Natasha Denona | Too Faced | Urban Decay | MAC | Pat McGrath Labs |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 18.8% | 15.4% | 12.7% | 5.7% | 5.7% | 3.8% | 3.8% | 4.6% | 3.1% | 2.5% | 2.5% | 2.1% | 0.34% | 0.28% |
| Nov 2025 | 14.3% | 21.4% | 11.7% | 14.3% | 7.9% | 5.3% | 5.3% | 3.5% | 3.5% | 2.3% | 2.9% | 5.3% | 1.9% | 0.32% | 0.32% |
| Dec 2025 | 20.1% | 20.1% | 13.4% | 13.4% | 6% | 4.9% | 4% | 4% | 3.3% | 2.7% | 2.2% | 3.3% | 1.8% | 0.3% | 0.36% |
| Jan 2026 | 20.1% | 16.5% | 13.6% | 13.6% | 6.1% | 6.1% | 4.1% | 5% | 3.3% | 2.7% | 2.7% | 3.3% | 1.8% | 0.37% | 0.82% |
| Feb 2026 | 19.4% | 19.4% | 16% | 13.1% | 5.8% | 4.8% | 3.9% | 3.9% | 3.2% | 2.6% | 2.6% | 2.6% | 1.8% | 0.35% | 0.53% |
| Mar 2026 | 17.1% | 20.8% | 14% | 14% | 6.3% | 5.1% | 5.1% | 4.2% | 2.8% | 2.8% | 2.3% | 2.8% | 1.9% | 0.31% | 0.31% |
| Apr 2026 | 18.6% | 18.6% | 15.3% | 15.3% | 5.6% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% | 2.5% | 2% | 0.34% | 0.27% |
| May 2026 | 18.1% | 18.1% | 14.9% | 14.9% | 6.7% | 4.5% | 4.5% | 3.6% | 3% | 3.6% | 2.4% | 3% | 2% | 0.33% | 0.27% |
| Jun 2026 | 17.2% | 17.2% | 17.2% | 14.1% | 6.3% | 5.2% | 4.2% | 4.2% | 2.8% | 3.5% | 2.3% | 2.8% | 2.3% | 0.31% | 0.25% |
| Jul 2026 | 19.9% | 16.3% | 16.3% | 13.4% | 6% | 4.9% | 4% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 0.36% | 0.24% |
| Aug 2026 | 19.8% | 16.3% | 16.3% | 13.3% | 6% | 4.9% | 4.9% | 4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 0.44% | 0.24% |
| Sep 2026 | 23.1% | 15.6% | 15.6% | 12.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.1% | 3.1% | 3.1% | 2.6% | 1.7% | 0.42% | 0.23% |
How has the Tom Ford and Too Faced comparison changed over the last 12 months?
3 findings
- Tom Ford was ahead of Too Faced in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tom Ford’s share of searches among eyeshadow brands worldwide moved from 18.8% to 23.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Too Faced’s share of searches among eyeshadow brands worldwide moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for eyeshadow brands worldwide in September 2026?
2 changes
In September 2026, Tom Ford gained share of searches among eyeshadow brands worldwide, from 19.8% to 23.1%.
Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tom Ford’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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