Brandwave

Glossier vs Maybelline:Which is more popular?

In October 2026, Maybelline had more branded searches than Glossier among lip gloss brands worldwide. Maybelline had about 60,500 branded searches, while Glossier had 6,600. Maybelline made up 11.7% of all lip gloss brand searches we track, and Glossier accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, Maybelline appeared in three of the five answers and Glossier in none.

Among lip gloss brands worldwide in October 2026

Who do people search for more?

Maybelline, about 9 searches for every 1 for Glossier

Maybelline 60.5K searchesGlossier 6.6K searches

Who does AI mention more?

Maybelline, mentioned in 3 of 5 answers, Glossier in 0

Maybelline in 3 of 5Glossier in 0 of 5

Who does AI recommend more?

Maybelline, the only one of the two named

Maybelline first in 2Glossier never named

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Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Glossier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. rhode–
  9. Too Faced–
  10. +3 more
  11. Glossier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glossier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Glossier or Maybelline more popular in search?

This chart shows how often people search Google for Glossier and Maybelline by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.

Glossier and Maybelline among lip gloss brands worldwide, by month

Share of searches by month for Maybelline, Glossier. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

Maybelline sells other things too, so only its searches that name this product count here, like “maybelline lifter gloss”.

How has branded search for Glossier and Maybelline changed worldwide over the last 12 months?

3 findings
  • Maybelline was ahead of Glossier in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Glossier’s share of searches among lip gloss brands worldwide moved from 2.9% to 1.3%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
  • Across the 12 months ending October 2026, Maybelline’s share of searches among lip gloss brands worldwide moved from 9.6% to 11.7%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for lip gloss brands worldwide in October 2026?

2 changes

  1. In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%.

  2. Glossier’s share of searches among lip gloss brands worldwide has lost ground for 3 months in a row, from 1.9% to 1.3% in October 2026.

How are Glossier’s and Maybelline’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glossier’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glossier

1 branded search term

  • glossier lip gloss

Maybelline

1 branded search term

  • maybelline lifter gloss

How the Brand Demand Index is measured

Other head-to-heads among lip gloss brands

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