Benefit Cosmetics vs NARS:Which is more popular?
In September 2026, NARS had more branded searches than Benefit Cosmetics among bronzing powder brands worldwide. NARS had about 301,000 branded searches, while Benefit Cosmetics had 40,500. NARS made up 46.3% of all bronzing powder brand searches we track, and Benefit Cosmetics accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about bronzing powder brands, NARS appeared in four of the five answers and Benefit Cosmetics in three. NARS was mentioned before Benefit Cosmetics in every answer.
Who do people search for more?
NARS, about 7 searches for every 1 for Benefit Cosmetics
Who does AI mention more?
NARS, mentioned in 4 of 5 answers, Benefit Cosmetics in 3
Who does AI recommend more?
NARS, named ahead of Benefit Cosmetics in every answer
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Top bronzing powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Benefit Cosmetics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NARS was listed before Benefit Cosmetics in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NARS1st
Milani2nd
Benefit Cosmetics2nd
Bobbi Brown–
MAC–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Benefit Cosmetics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milani2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bronzing powder brands
5 answers
Asked ChatGPT
“Which bronzing powder brand should I buy?”
Asked ChatGPT
“What are the best bronzing powder brands?”
Asked ChatGPT
“What's the best bronzing powder brand for everyday makeup?”
Searched Google, AI Overview
“best bronzing powder”
- 1NARS
- 1
Searched Google, AI Overview
“sun-kissed makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Benefit Cosmetics or NARS more popular in search?
This chart shows how often people search Google for Benefit Cosmetics and NARS by name. Each line represents a brand's share of searches for all five bronzing powder brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NARS, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of searches table
| Month | NARS | Bobbi Brown | Milani | Benefit Cosmetics | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 42.9% | 7% | 7% | 0.19% |
| Nov 2025 | 52.9% | 35.3% | 5.8% | 5.8% | 0.19% |
| Dec 2025 | 47.2% | 38.6% | 7.8% | 6.3% | 0.2% |
| Jan 2026 | 42.7% | 42.7% | 8.6% | 5.7% | 0.19% |
| Feb 2026 | 45.4% | 37.1% | 11.2% | 6.1% | 0.2% |
| Mar 2026 | 47.1% | 38.6% | 7.8% | 6.3% | 0.2% |
| Apr 2026 | 45.7% | 37.4% | 9.2% | 7.5% | 0.24% |
| May 2026 | 51.4% | 34.3% | 8.4% | 5.7% | 0.22% |
| Jun 2026 | 46.4% | 37.9% | 9.3% | 6.2% | 0.2% |
| Jul 2026 | 46.3% | 37.9% | 9.3% | 6.2% | 0.25% |
| Aug 2026 | 46.4% | 37.9% | 9.3% | 6.2% | 0.2% |
| Sep 2026 | 46.3% | 37.9% | 9.3% | 6.2% | 0.25% |
How has the Benefit Cosmetics and NARS comparison changed over the last 12 months?
3 findings
- NARS was ahead of Benefit Cosmetics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benefit Cosmetics’ share of searches among bronzing powder brands worldwide moved from 7% to 6.2%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands worldwide moved from 42.9% to 46.3%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for bronzing powder brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Benefit Cosmetics’ and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefit Cosmetics
1 branded search term
- benefit cosmetics
NARS
1 branded search term
- nars
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