Brandwave

How popular isMilani?

In September 2026, people searched for Milani by name about 60,500 times worldwide, about the same as the previous year. These searches made up 9.3% of all global bronzing powder brand searches, placing Milani third out of five brands. When we asked both ChatGPT and Google AI Overviews about bronzing powder brands, Milani appeared in two of the five answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

Milani is the third most searched of 5 competitors and the joint second most recommended in AI answers.

  1. NARSShare of searches 46.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Bobbi BrownShare of searches 37.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MilaniShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Benefit CosmeticsShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. MACShare of searches 0.25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bronzing powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milani was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milani is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NARS1st
  2. Milani2nd
  3. Benefit Cosmetics2nd
  4. Bobbi Brown–
  5. MAC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benefit Cosmetics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milani2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bronzing powder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bronzing powder brands compete with Milani?

Milani against bronzing powder brands worldwide, by month

Share of searches by month for NARS, Bobbi Brown, Milani, Benefit Cosmetics. The figures are in the table below the chart.

View monthly share of searches table
MonthNARSBobbi BrownMilaniBenefit CosmeticsMAC
Oct 202542.9%42.9%7%7%0.19%
Nov 202552.9%35.3%5.8%5.8%0.19%
Dec 202547.2%38.6%7.8%6.3%0.2%
Jan 202642.7%42.7%8.6%5.7%0.19%
Feb 202645.4%37.1%11.2%6.1%0.2%
Mar 202647.1%38.6%7.8%6.3%0.2%
Apr 202645.7%37.4%9.2%7.5%0.24%
May 202651.4%34.3%8.4%5.7%0.22%
Jun 202646.4%37.9%9.3%6.2%0.2%
Jul 202646.3%37.9%9.3%6.2%0.25%
Aug 202646.4%37.9%9.3%6.2%0.2%
Sep 202646.3%37.9%9.3%6.2%0.25%

  1. 1.NARS

    46.3%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bobbi Brown

    37.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Milani

    9.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Benefit Cosmetics

    6.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MAC

    0.25%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Milani and its closest rivals

Every comparison with Milani

13 comparisons

How has branded search demand for Milani changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milani worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Milani’s share of searches among bronzing powder brands worldwide increased from 7% to 9.3%.
  • Across the 12 months ending September 2026, Milani’s share of searches among bronzing powder brands worldwide peaked at 11.2% in February 2026 and was lowest at 5.8% in November 2025.
  • Across the 12 months ending September 2026, Milani rose from 4th to 3rd among bronzing powder brands worldwide.

How did search popularity change for bronzing powder brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  2. Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Milani’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Milani’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milani

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How the Brand Demand Index is measured

Where does Milani compete?

Milani is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Blush brands7th of 82.6%Show ranking
Face palette brands3rd of 53.3%Show ranking
Bronzing powder brands3rd of 59.3%Shown above
Creator with pink hair and a pink jacket

Is Milani your brand?

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