Milani vs SHEGLAM:Which is more popular?
In October 2026, SHEGLAM had more branded searches than Milani among lip oil brands worldwide. SHEGLAM had about 1,900 branded searches, while Milani had 1,600. SHEGLAM made up 0.6% of all lip oil brand searches we track, and Milani accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about lip oil brands, Milani appeared in one of the five answers and SHEGLAM in none.
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Top lip oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milani was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SHEGLAM did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SHEGLAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip oil brands
5 answers
Asked ChatGPT
“Which lip oil should I buy?”
Asked ChatGPT
“What are the best lip oils?”
Asked ChatGPT
“What's the best lip oil for dry lips?”
Searched Google, AI Overview
“lip oil”
Searched Google, AI Overview
“best lip oil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Milani or SHEGLAM more popular in search?
This chart shows how often people search Google for Milani and SHEGLAM by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SHEGLAM, Milani. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dior | Gisou | Clarins | e.l.f. Cosmetics | Summer Fridays | NYX Professional Makeup | Yves Saint Laurent | Fenty Beauty | Charlotte Tilbury | SHEGLAM | Kosas | Milani |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.4% | 25.4% | 17% | 17% | 3.4% | 5.1% | 1.9% | 1.9% | 0.83% | 0.45% | 0.68% | 0.83% |
| Dec 2025 | 29.2% | 23.9% | 16% | 16% | 3.2% | 4.8% | 2.1% | 2.1% | 0.78% | 0.51% | 0.64% | 0.78% |
| Jan 2026 | 31.7% | 25.8% | 14.2% | 14.2% | 2.8% | 4.2% | 2.3% | 1.9% | 0.68% | 0.56% | 0.68% | 0.85% |
| Feb 2026 | 33.3% | 22.4% | 15% | 15% | 2.4% | 4.5% | 2.4% | 2% | 0.73% | 0.73% | 0.73% | 0.88% |
| Mar 2026 | 27.6% | 22.6% | 18.5% | 15.1% | 3.7% | 4.5% | 2.5% | 2.5% | 0.73% | 0.73% | 0.88% | 0.73% |
| Apr 2026 | 25.2% | 25.2% | 20.6% | 13.8% | 2.3% | 5% | 2.3% | 2.3% | 0.65% | 0.82% | 0.99% | 0.82% |
| May 2026 | 27.6% | 22.6% | 18.5% | 15.1% | 2.5% | 5.5% | 2.5% | 2.5% | 0.71% | 0.9% | 0.9% | 0.71% |
| Jun 2026 | 30.2% | 24.7% | 16.5% | 13.5% | 2.7% | 4.9% | 2.2% | 1.8% | 0.78% | 0.98% | 0.98% | 0.65% |
| Jul 2026 | 27.4% | 27.4% | 15% | 15% | 2.4% | 5.5% | 2.4% | 1.6% | 0.89% | 0.59% | 0.7% | 0.89% |
| Aug 2026 | 27% | 27% | 14.8% | 14.8% | 3.6% | 5.4% | 2.4% | 1.6% | 0.88% | 0.69% | 0.69% | 1.1% |
| Sep 2026 | 23.9% | 23.9% | 16% | 16% | 7.2% | 5.9% | 2.6% | 1.7% | 0.75% | 0.63% | 0.63% | 0.75% |
| Oct 2026 | 23.3% | 23.3% | 15.6% | 15.6% | 10.4% | 5.7% | 2.1% | 1.7% | 0.91% | 0.6% | 0.5% | 0.5% |
SHEGLAM and Milani sell other things too, so only their searches that name this product count here, like “sheglam lip oil”.
How has branded search for Milani and SHEGLAM changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: SHEGLAM took it in May 2026, Milani took it in July 2026, SHEGLAM took it in October 2026.
- Across the 12 months ending October 2026, Milani’s share of searches among lip oil brands worldwide moved from 0.83% to 0.5%, and its estimated monthly branded searches moved from 4.4K to 1.6K.
- Across the 12 months ending October 2026, SHEGLAM’s share of searches among lip oil brands worldwide moved from 0.45% to 0.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for lip oil brands worldwide in October 2026?
2 changes
In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide.
In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.
How are Milani’s and SHEGLAM’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Milani’s and SHEGLAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lip oil brands
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