Clinique vs e.l.f.:Which is searched more?
In September 2026, Clinique had more branded searches than e.l.f. among cleansing balm brands worldwide. Clinique was estimated to have 673K branded searches compared to e.l.f.’s 165K, and held a 52.3% Share of Search versus e.l.f.’s 12.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clinique or e.l.f.?
Compare the cleansing balm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clinique, e.l.f.. The figures are in the table below the chart.
View monthly share of search table
| Month | Clinique | Elemis | e.l.f. |
|---|---|---|---|
| Oct 2025 | 62.1% | 22.7% | 15.2% |
| Nov 2025 | 58.3% | 32.1% | 9.6% |
| Dec 2025 | 63.7% | 23.5% | 12.8% |
| Jan 2026 | 53.5% | 35.8% | 10.7% |
| Feb 2026 | 66.7% | 19.9% | 13.4% |
| Mar 2026 | 63.8% | 23.4% | 12.8% |
| Apr 2026 | 57.2% | 31.3% | 11.5% |
| May 2026 | 59.1% | 26.4% | 14.4% |
| Jun 2026 | 64.8% | 19.3% | 15.9% |
| Jul 2026 | 48.5% | 39.6% | 11.9% |
| Aug 2026 | 55.8% | 30.5% | 13.7% |
| Sep 2026 | 52.3% | 34.9% | 12.8% |
How has the Clinique and e.l.f. comparison changed over the last 12 months?
3 findings
- Clinique was ahead of e.l.f. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among cleansing balm brands worldwide moved from 62.1% to 52.3%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among cleansing balm brands worldwide moved from 15.2% to 12.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for cleansing balm brands worldwide in September 2026?
2 changes
In September 2026, Clinique lost estimated Share of Search among cleansing balm brands worldwide, from 55.8% to 52.3%.
In September 2026, e.l.f. lost estimated Share of Search among cleansing balm brands worldwide, from 13.7% to 12.8%.
Other head-to-heads among cleansing balm brands
How each brand is measured
Brandwave collects information about searches that people make online using Clinique’s and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.